From the angle of SEO to see 360 tourism

Today accidentally or found 360 tourism this site has been high-profile online, at first glance a bit like Taobao customers to share shopping site, below I will be standing in the SEO perspective on the 360 tourism this site analysis.

We have been looking forward to this mysterious website for a long time. According to statistics, the most popular is the two categories of tourism and shopping, tourism is naturally needless to say, has been a more competitive industry, shopping has never stopped, let alone, this weekend is a double 11 shopping frenzy, major shopping electric dealers have been deliberately ready to send. Originally 360 is a much-anticipated good brand company, and now ready to exert the tourism industry, launched its own brand--360 tourism. This in itself for the formation of the brand has a good foundation.

First, let's take a look at 360 safe navigation, and if you're careful you'll find an orange connection on the right side of the search bar:

　　

1. Title Analysis:

Homepage Title: Travel-360 navigation

Keywords: Singles Day naked, travel guide, adventure Travel, travel routes, hotel ticket booking

Description: 360 Tour brings you the last adventure before the end of the day

(1) Let's take a look at the title, the title of the setting for a site is vital, since 360 to do platform, to integrate resources, then the title here is obviously a little lack of positioning. is the brand name 360 navigation or 360 tour? (2) keyword settings, we found that 5 keywords have 4 are very competitive words, which for a brand positioning is in line with its requirements. (3) The description is not to mention, a sentence to write so attractive.

2. Leading navigation analysis

Navigation path settings are very accurate, a total of 4 columns: home, domestic attractions, outbound attractions, tourism Web site, we look at the domestic attractions navigation:

　　

Domestic tourism navigation

We see from left to right, in turn, Lijiang, Sanya, Kunming and so on, do travel SEO personnel must know that the tourism competition in these places is very very large, visible 360 is also based on the current popularity of its positioning navigation.

Let's take another look at the navigation of outbound attractions:

　　

Exit Attractions Navigation

Here the city's navigation is also based on the current popularity of the tourism site is ranked directly is a tourism website navigation page. In combination, 360 is still enough for this navigation, the current navigation on the basis of simplicity also appears very clear.

3. Slide show this module occupies a half screen position, a few pictures of the switch is easy to let users understand what is done, is obviously doing tourism.

4. Let's take a look at the other sections of the homepage: The trip of the affair, the surrounding tour, the domestic tour, the outbound travel, the monthly tourism hotspot, the theme travel recommendation, the special recommendation and so on seven big modules. I am not careful to analyze each section here, but I think the order of the seven plates here is necessary to adjust. Special Recommendation This module should be in the adventure of this module below, there is the surrounding tour and the domestic tourism of these two modules, around the tour here is the main list of the North Hangcheng and other major cities and related attractions and surrounding attractions. Domestic tourism here is mainly to show the most popular in several cities in the country attractions. It is clear that 360 think that the demand for these big cities is greater than the Hangcheng of the hottest cities in the country. Specific requirements data I have not investigated, but if it is me, I will be the two modules to replace the location.

5. We look inside the page, I chose the domestic tour of the "Sanya", and then entered the Sanya Tourism page. The first thing to see is a few pictures, the picture link is a hornet's Nest Sanya Travel page, travel comments are also the hornet's nest of comments, this and 360 film using watercress evaluation model is the same. Page details list inside are links to Ctrip tourism network this platform. The right half also offers a tour guide from the Hornet's nest to download. Below also provides the scenic spot ticket sale rank, today special accommodation, today special ticket list respectively is the link to the same process net, the Art dragon, where to go the network and so on the provider. But the title of this page I have to say, the title is not set up, Sanya-360 tourism-360 navigation, I really do not understand 360 such positioning is not where the program is wrong!

Comprehensive analysis of the above points, the competition is already very fierce tourism market, this time because 360 of the join, and will bring a great fluctuation in the tourism market, I have to say, 360 this is really selfish, we can use 360 search "Travel", you will find, ranked fourth is 360 group buy navigation , ranked fifth unexpectedly is today only on the line 360 travel, 360 group buying this is understandable, but 360 travel you why artificially give it so good rank? Do not go through the road Baidu, 360 search has just started, do not lose your fairness! You let us those who have been engaged in tourism SEO personnel and Operations team why AH!

Figures:

　　

360 Search Results Original source: http://www.liujiangtao.com/go360lvyoufromseo/reprint please keep the link