Glimpse: The simple SEO analysis of the MAI bag

Hello everyone, I am the Phantom of the Rain. SEO session for the understanding of the MAI bag may not have been to the site shopping, may not be its website how famous, but because of its SEO ideas and behind the SEO director of the point of the Stone Interactive member Robin. A lot of friends said that the Mai bag seo is very cow, with this idea and this person inseparable, have to say this is a key factor, but put aside these factors, we come to in-depth analysis of the next wheat bag SEO situation, you may find that some things are not superficial thinking, and the Mai bag SEO may need to do better.

Each analysis of some of the sites will be more worried about their own analysis may be very limited, like the beauty of the front said case analysis was criticized, criticism is unavoidable, because did not participate in the site's global SEO work is difficult to understand the strategy adopted by the site, and will not understand the meaning of some sites so operation, So I can only very superficial from the most basic SEO operations to do a simple analysis, I hope you can understand these well-known website SEO situation, but also hope that we can learn some SEO data analysis methods, better and more comprehensive grasp the basis of SEO.

We all know that one of the SEO strategy is: Take the road Taobao, let Taobao cry! Its Taobao related keywords are done home, in the early days to obtain a lot of traffic and brand visibility, for the rapid expansion of the site has laid a very solid foundation, many of the following Web site to learn this trick, Also quickly grabbed the flow of Taobao, we can search for Taobao, Taobao, Taobao Mall and many other words, you will find that many sites are not Taobao's internal Web site. Of course, this also with Taobao in Baidu "inaction" has a great relationship. The following specific analysis of the MAI package site basic SEO situation.

　1, pay more attention to the brand SEO strategy

The big website waits for a certain user to accumulate, what we need to do is to constantly build their own brands, using the brand effect, produce a lot of brand keywords, such as "wheat Bag" the word has been deep into the user's psychology, alone on this one word Baidu index has about 10000, there are some affiliated keywords, As the following words corresponding to the index are not a minority:

Mai Bao official website 2539

Wheat Bag Taobao Mall 894

Wheat Bag Official Shopping website 511

Wheat Bag Website 135

Wheat Bag Net 81

Wheat Bag Official Website 74

Wheat Bag Net 414

Mai Bao Bao shopping mall 65

The total index of these seven words =2539+894+511+135+81+74+414+65=4714, these words bring the transformation is quite high, if according to 30% of the flow of imports, plus 5% conversion (brand word conversion rate is relatively higher), the result is probably 70 single conversion, The transformation of these brand words is still quite considerable.

　　2, site collection is not so ideal

It is unclear how many product pages the Wheat Bag website has built, but after more than 6 years of construction, the number of its pages should be less than tens of thousands of, or even hundreds of thousands of, we all know how many sites can be included to a certain degree of representative site optimization of good or bad, In particular, some large web site layout massive long tail will use more product pages from the search engine to obtain traffic, if the wheat bag to put more time in the Web page included, then its included should be quite good, but it is not so, the following look at the collection of wheat bags, the site included only 3720, The content of the visible site is not too good to do:

　　

The inclusion of the wheat bag

The code to view the site found a very strange question, wheat bag for the link to the Web page using a large number of nofollow tags, basically pages related to the page links, in addition to the top of the navigation, product list links, other similar to product navigation, some other links are added nofollow tags, May be the intention is to guide spiders crawl important pages, but also may be the reason for this site is not included.

　3, URL is not standardized URLs

Now the SEO tutorials are teaching us to do scientific system of SEO, this is beyond doubt. As SEO predecessor Robin should also be familiar with the basic knowledge of these so-called SEO tutorials, but the observation of the MAI bag internal URL found that many are not standardized, many are dynamic URLs, such as its Web site navigation and popular classification are typical of the URL is not standardized.

One of the navigation in the "female bag" You can check, I found two URLs URL:

Http://list.mbaobao.com/women?l=hwomen_0_1

Http://list.mbaobao.com/women

Observation found that the first URL should be the first page of the list product page, if the URL standardization, or the top of the first URL 301 redirect to the following URL, or directly with the following direction to the top, so that the weight will not be dispersed.

Similarly, you can also choose a popular category view, such as "one shoulder package" is also a dynamic URL:

Http://list.mbaobao.com/list.html?od=31&op=2&cid=100&ci=217&l=hc1_1_1

Another example is Robin's organization of the BSG Forum, its URL is also dynamic, this point aside not to say, but in its website introduced Baidu Search engine Optimization Guide in the "Norms, simple URL," a column specifically requires everyone to use a Web page corresponding to a Web site, Dynamic Web site, although can be included, But to reduce the parameters, to avoid the search engine fell into the black hole. The optimization of the URL of the MAI package is still to be strengthened.

　4. The trend of website traffic change

In Chinaz webmaster Tools I observed that its statistics Alex ranked trend in the site traffic changes in the MAI packet is reduced, which makes people feel that the recent SEO situation, or advertising delivery situation such as traffic guidance has a certain problem, the following look at traffic trend chart, From the beginning of the year February to July the overall flow trend is down, and the flow of the fluctuations are very large, this for a quantitative advertising and SEO-oriented site is a bit abnormal, perhaps a link in addition to the problem, of course, not in-depth analysis can not get a good conclusion:

　　

The flow trend of the wheat bag

Well, about the Mai bag SEO situation on the analysis to here, if there is a supplementary will be followed by a thorough analysis.

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