Google real-time search Seo and retweetsrank

Google real-time search Seo and retweetsrank

Google's real-time search has attracted a lot of attention recently, and many Seo are more concerned with the ranking of real-time search. According to the introduction of the Matt Cutts blog, the number of retweets (retweets) and replies (replies) is mainly used, marissa calls retweetsrank or updatesrank in Google's Web Search "Evolution" event, updatesrank is called because you can select "Updates" in "search options" of Google.com to see the latest Twitter and friendfeed content related to your query in real time and ensure the relevance, therefore, there may not be any results, which was repeatedly emphasized when Google released a real-time search. However, if the following "lastest" is selected, it is updated by time, the stream results of general non-popular topics are not very significant and may not be integrated into the web search results. Unless popular topics are used, the updates results are more important and the ranking is more important. So Google calls it updatesrank.

Google mentioned retweetsrank, which indicates that the number of Tweets being rt is a very important factor in ranking. There are no relevant results on the Internet for retweetsrank, but there are quite a few retweetrank, mainly based on the number of retweets to determine the ranking, rT is a chain relationship, each RT, every RT on the chain will be counted once, but I don't know how long the retweets chain can be. That is to say, for a query, the Rt quantity may have a great impact on the ranking of this information, at the same time, only a certain number of RT tweets may be displayed in the updates results.

In addition to retweetsrank and the number of replies, Marissa also mentions PageRankAlgorithmBecause the Twitter user's home page is also a Web page, if some authoritative web pages other than Twitter point to it, the Twitter user's message may also be authoritative. At the same time, inside Twitter, if a user is Follower by a large number of users, the idea of PageRank will also be regarded as an authoritative user, which may be an authoritative user of social networks, these users' popular topic messages may appear in real-time searches or get a good ranking.

To sum up the above, we can see that if you want to get a better ranking in real-time search for popular topics, you 'd better publish the content to Twitter and publish it through repeated popular topics, A large number of follower attracted. As follower increases, the number of hot topics you publish may increase, and the number of replies may increase. If you have the right site, it is best to have a link to your Twitter homepage. In this way, you can not only promote your website through Twitter, but also get traffic through Google real-time search.

Of course, this problem also exists. Like the current web, no links are provided. Some authoritative nodes + authoritative sites can intercept some non-authoritative node tweets instead of RT, real-time search can be used to obtain the ranking of popular topics. Some Seo may also use witch attacks, register a large number of accounts, and RT their own tweets to obtain a better ranking in real-time search.

The above are just some speculation and restrictions, and some tests cannot be carried out. However, at present, the domestic microblog style is repeated, and Google and Baidu may launch Chinese real-time search at any time, social media is not only a good means of promotion, but can also be used to prepare for real-time search.

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