Last week, J.P. Penney was hit by Google's penalty for using paid links, and this week, the Forbes website was punished for selling links and more sites were punished, Overstock also faced the right to fall. These stations are under Google's new algorithm, and are being sacked for similar reasons. In this grim form, may I ask if your station is safe now? So there is today's question: What kind of search engine optimization method is dangerous, what kind of method is safe?
Paid links and other forms of spam:
Google's recent moves have focused on paying links. However, this is not the only spam way to put your site in jeopardy. Earlier this year, Google had announced that it would step up its war on web-spam content. In addition to paid links, Google also takes action on the following forms of Spam:
1: Site for AdSense set up (MFA), flooded with low quality articles
2: Hidden Steering page (cloaking), for search engines and real users to prepare two different sets of pages
3: Keyword stack, the page is full of irrelevant content
4: Hidden text and hidden links
5: Wrong spelling of well-known websites
6: Link Farm
7: Other ways of trying to deceive search engines
All of the 7 ways listed above have a common feature: it was once a very effective site optimization method, can quickly improve the site in Google search results in the rankings. Again, one thing they have in common is that Google can easily find out. Sites that use these methods for optimization will sooner or later face Google's penalty.
Secure SEO methods:
Now using spam to search engine optimization is easy to make the site into a dilemma, even if J. Such big-name sites as Penney and Forbes are also hard to escape, and Google will not be ruthless, even as demand media provides space for AdWords ads. Therefore, in the long-term perspective, we must use a reasonable SEO method to optimize the search engine and the actual user's dual friendliness.
Reasonable SEO will bring three benefits:
1: Search engine-for the user to provide high-quality content to win the search engine pro-Lai
2: For website users – users are more interested in your site because they have found what they need
3: For webmaster-because users are more interested in the information they provide, access to high-quality visitors
The following SEO methods are described above to provide you with a lasting effect
1: Code and content optimization for existing pages
2: Add high quality content to the website
3: Add high quality chain to the website
Follow the above method to optimize your site, although it takes a little longer to get the rankings, but your site will be safe and the effect is long. If you want to carry out a long-term network business, please be sure to remember, discard spam, do not need a quick buck, use reasonable SEO way, to gradually and safely improve their rankings!
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