Grasp the particularity of English websites and promote them overseas through SEO

When it comes to overseas promotions, you may not be unfamiliar. Here, there are also many friends who are doing foreign trade and English sites. In general, overseas promotions mainly include B2B platforms, email marketing, international exhibitions, yellow pages, and commodity communities. However, if you have experience in foreign trade promotion, you may find that they all have low input-output ratios due to low efficiency.

 

For the B2B platform, many export-oriented enterprises tend to promote B2B websites. In fact, not all products are suitable for B2B platforms (alibaba, Motor> mp4). In addition, passive promotion results are hard to grasp. The biggest problem is that homogeneous competition is serious, the price reduction method reduces the profit. Many foreign trade enterprises rely solely on B2B, and finally do a lot of work.

 

Let's talk about email marketing. The spread of spam has threatened the bottom line of commercial trust. It is really thankless to collect emails from foreign buyers.

I will not analyze other overseas promotion methods one by one. Is there an efficient overseas promotion method? Of course, you must know that it is search engine marketing.

I have also briefly summarized the advantages of search engine marketing: the search engine is widely applied. According to statistics, 85% of American netizens are the first to search for information using a search engine. In terms of recognition of search engines, overseas merchants know that Google is far more advanced than alibaba. In addition, some advantages include low costs, precise targets, predictable results, and stability.

As you know, SEM includes SEO + PPC. PPC is subject to various constraints, such as keyword selection, investment time, cost control, and copywriting, I will focus on how to efficiently promote overseas through SEO.

First, let's talk about the general nature of SEO. In the early stage, the goal and long tail keywords should be well studied. During site construction, the website structure should be well planned to strengthen internal cohesion. After completion, fresh content should be updated regularly. Then, continuous mining of valuable external links; the follow-up is the cultivation of websites, such as analyzing changes in the site through traffic monitoring tools and restructuring websites for user experience. In general, the key point is to pay attention to both internal and external repairs, but it is definitely not just a keyword ranking.

 

Here is an example. I have a customer who made foreign trade products. I built an English site and previously found an SEO company to rank Google keywords for a month. The traffic is okay, but there was no inquiry in a few months. Where is the problem? I will not give a direct answer, but I want to explain that the conversion rate should be emphasized. General SEO is only the first step in effectiveness. How can we improve the effectiveness?

That is to grasp the particularity of the English website.

First, foreign domain name registration and host provider are preferred. My customers are registered and purchased in China. Why should we give priority to foreign countries? In fact, considering the browsing speed, DNS resolution, and egress bandwidth restrictions of target customers, it will take a website to live. Just like when we build an English site, we generally use GoDaddy to apply for a domain name and ixWebHosting to buy a space. In fact, it is not expensive, and some people are afraid of trouble. We recommend that you use country-specific domain names, for example, for different country markets. Co. uk. ca. com. au, but not recommended in general. Us

Second, the page design conforms to the browsing habits of foreign users. I will not compromise the design of my customer's previous website. Europe and the United States advocate a concise, personalized, reconstructed, and rigorous page style. For example, Fackbook.

Third, content standardization. The most basic requirement is that there are no syntax errors or misspelling of words. Then, we need to quit Chinese-style English and integrate it into the context. The content should be full and not cumbersome.

Fourth, website trust. In fact, the first two points have already been included in the trust. I would like to mention a few important note pages today. In my blog, I have also introduced six pages that can not be ignored by an English website, for example: about us, privacy policy, FAQ, etc.

 

Fifth, copyright awareness. Foreigners have a strong awareness of copyright protection. If you arbitrarily infringe (copy an article) or infringe on the interests of brand trademarks, you will receive a certain degree of warning or punishment (the server space is disabled ). Therefore, if conditions permit, hire a foreign website lawyer.

Sixth, Google> Yahoo> MSN is not necessarily true. The share of search engines is not necessarily proportional to the search market of your products; SEO is not necessarily targeted at Google; some countries have regional search engines, South Korea Naver.

After applying these six points to general SEO operations, your website will be able to get some benefits and the effect will be obvious.

But some people are also worried about how to transform Chinese SEO into English SEO? Just as the Dianshi forum discussed in the English SEO version, "where is the difficulty of English SEO "? That is to say, how to reach a certain level in the English SEO field?

I have summarized four points and countermeasures for breakthrough: Language differentiation (learning English well is the foundation); poor original content (good at imitation and innovation ); mining of high-quality English resources (continuous accumulation and exploration); way of thinking (deep into the hinterland of the English site ).

I think I should be able to deeply understand the essence of English SEO from these four breakthroughs. To some extent, your overseas promotion strategies and ideas will be sublimated, and the efficiency will multiply. Is SEO over now? Next we will share with you how to make overseas promotions more efficient.

 

With the help of Web SEO, I believe you are no stranger to Web websites. In general, they are both innovative (somewhat popular) and weighted (with good search engine rankings ). We adopt a strategy that keeps turning back and giving them an impression first. The following web2.0 standard websites are very representative.

 

SMO provides a complete set of public communication methods through social media, online organizations, and community websites. That is to say, he integrated some popular web2.0 websites for media communication. It seems that it has nothing to do with SEO, but it is not.

 

I don't know if you are familiar with Compete Rank and Page Strength. They are all new Web rating tools, similar to Google PageRank. the difference is that they are not based on external links, but on social media.

In addition, let me talk about SEO2.0 and vertical search that cannot be ignored ....... Although SEO2.0 is still a new concept, vertical search is not yet mature, but I think their development prospects are very clear, SEO should be at the forefront of exploration, faster than others' success.

 

The last two sentences: detail determines success or failure, attitude determines everything; opportunities are everywhere, and innovation is easy to win.