In the last two years the development of the television industry somewhat unsatisfactory, in the final analysis, the vast majority of manufacturers have not put the performance of television as a breakthrough, on the contrary, only in the appearance, design to do the article. In some manufacturers, to really develop performance-class Smart TV needs a higher investment, but the change of appearance seems to be able to gain market attention, and the cost is very low.
However, the so-called "Yan value is easy to old, style forever", the appearance of fashion trendy will also be outdated, and, currently on the market, most of the TV products in the shape of the design, it is difficult to introduce. On the contrary, connotation and attitude, thinking fashion is eternal. Since the TV industry is also a high-tech industry, the future development will rely on scientific and technological innovation to achieve the performance and user experience, which has been widely recognized and affirmed the home appliance giants.
High-quality TV industry key keywords
Research Institute IDC released the report forecast 2015 China flat-panel TV shipments will be around 43.5 million units, the market size and 2014, of which, 2015 TV market three main points are high refinement, large screen and wide-color localization. Among them, high refinement is both the meaning of high quality, so the television industry leader Sharp in 2015 will focus on the return of the television set to the most basic point-the high quality.
So, what kind of TV can be called high quality? Sharp's definition of "high-quality" must meet the following 5 points: namely "sharpness", "brightness contrast", "gamut", "luminance uniformity", "image processing engine", these five points of the most important is the sharpness.
Sharp believes that compared to the traditional design, high image quality is the content of TV products, ideas and attitudes. Based on this concept, sharp in the AWE 2015 Bo held a "forerunner" as the theme of the Conference, the reason is named "Forerunner", the root cause is that sharp hope that he can create the industry precedent, maintain the advantages of technology leadership, become the founder of the liquid Crystal era, high-end LCD TV representative. It is worth mentioning that in 2015, sharp with "more than 4K, not just 8K" as the slogan, once again define what is "high-quality".
4K is the transition, 8K is the future
As we all know, the 4K concept is very popular now, it can be said that 4K TV has become a new standard in the television industry, but in fact, manufacturers in the 4K TV technology level is very different. It is worth mentioning that Sharp's unique "four-color technology" plus "sub-pixel Division drive Engine", the 4 K-resolution LCD TV's single pixel divided into 4 can display the brightness information of the sub-pixel. So the 4K resolution of the LCD panel can also present a challenge to 8K of clarity, to bring the user an amazing image of the world.
It can be said that Sharp's four-color technology in the industry is at the leading level, but Sharp is not satisfied with this leading edge. At AWE2015, Sharp first released 8K products at home, not only to define a new standard for clarity, but also to drive a new level of display technology.
Sharp's 85-inch 8K product resolution reached 7680x4320 pixels, with a total pixel count of as much as 33.17 million, and four times times the sharpness of 4K TVs. This TV also supports 120Hz refresh rate, from the show's source to see the screen is very delicate, 85-inch 300cd/m2 lumen of 2D images to see the past like 3D, it is even closer to see you can hardly find any pixel on the LCD panel. In addition, sharp 8K products also have a variety of image processing technology, such as the use of MGB 3-color LED, the bt.2020 color gamut implementation rate to 85%, to achieve very high color display performance, can be almost real to restore the nature of recognizable colors.
It should be said that sharp in 2015 to push 8K products is very sensible, after last year's hype, 4K TV has been the wind, and in this case, sharp to 8K new products hit the market, will certainly get a stronger attention, set a stronger appeal. There are people in the industry that the sharp 8K product is not only a leap of display technology, but also a "beyond the see, Square for vision" of the spiritual force, from these movements can not be difficult to see HP innovation and Breakthrough business philosophy, which is the reason why Sharp is the forerunner of the important reasons.
In the past, some industry insiders pointed out that 4K television may be just a transition, 8K is the real future. From Sharp's new products, we can see this trend, of course, this is the TV industry is an increasingly rational development of an important performance. (Wen/Wangyi see qq:543415188)
HD into the TV industry keywords, 4K is the transition 8K is the future
