How can I bring a SEO website optimization team?

As we all know, SEO is a profession that provides services to enterprises. After several years of experience in SEO, seo will be organized into a team to provide SEO services to enterprises. The strength of a team is always better than that of a single team, this optimization can reduce the workload. A few of my friends have done this. In order to make money, they have joined a team of SEO personnel to help enterprises improve their keyword rankings. The most fatal point is that, this team is not very mature, resulting in far lower income than their own efforts. Such a team has only one result, that is, disband. So how does SEO in Fujian teach you how to keep an SEO team going for a long time?

First, we should understand the three core employees of the SEO team and their work content:

1. Data Analysis: It takes time to locate the website value and competitors, predict the time needed to rank on the homepage, and create a keyword library based on the positioning of the website's own keywords.

2. Intra-site layout: rich content is a key element of user experience. Website templates should be designed based on user needs to design page-related modules to improve search engine friendliness. Based on the page bounce rate analysis, the bounce rate of website content is too high. To improve the rich content, you need to check what content you need. The website should be updated every day to ensure that the search engine has fresh content each time it crawls, always pay attention to background data, which keywords page users visit the most, stay for the longest time, whether the page is valuable to users, adjust these shortcomings.

3. External traffic import: External links play a major role in keyword ranking. The voting mechanism is very favorable for website scoring and the search engine attaches great importance to it, to access a website from an external link, you need to analyze the conversion rate and determine whether the user needs to access the website.

What should SEO teams do in various periods:

SEO early stage: mining keywords, layout keywords, and website construction. The early stage is divided into two aspects: site building and layout.

Mid-term SEO: performance detection, layout adjustment, keyword ranking follow-up, and conversion ratio consideration. The middle stage is divided into content experience and data analysis.

SEO has never been late, and has been circulating in the first two periods.

No matter what the project is, there will always be a leader to lead everyone down. SEO managers or seo managers in seo companies often make decisions in the team, directly deciding on success or failure.

First, allocate work with the idea of network marketing

SEO teams often hear complaints like this: why are the top three websites in my ranking and the conversion rate still unsatisfactory? This is what SEO leaders need to stand up and analyze the factors without traffic and improve it. Now, the seo era has passed, and the power of a person is far greater than income. In fact, there are not many traffic sources from SEO alone. As a leader, we must make suggestions and use the network marketing model to train the team on how to increase the traffic of enterprises. For example, weibo marketing, WeChat marketing, and other marketing means are worthy of the seo team to try and learn. As a SEO leader, you must consider the business website traffic and conversion rate and arrange relevant work items based on your personal expertise. This not only improves the efficiency of the team, but also allows you to set the time for ranking, it can gain the trust of enterprises and ultimately establish long-term cooperation.

Second: use scientific methods to cultivate teams

Although the SEO leader is the core character of the team, the members are the subjects of the team. So that every member is a SEO talent, the team is a strong team. As a SEO leader, it is also critical to regularly train members rather than simply making money. The strength of the team can create immeasurable value for the company. How can we cultivate a team in a scientific way?

Regular training team. Many SEO leaders have good skills, but they do not want to teach the skills they have learned to their members. No guidance is given and many detours are required, which leads to a general change in the team level. When you are free, you can give a system SEO training to members so that they can better understand SEO knowledge. This can also reduce a lot of bumps and improve the overall efficiency of the team.

Be patient and careful in communication. When training, leaders should never put down their shelve or be arrogant. After all, your current success is not a matter of your own, and teamwork is the most important thing. When a member has an opinion, he can put down the shelf and listen carefully to the member's opinion, and give instructions in case of any doubt. In normal work, you should also communicate with members frequently to determine whether there are any problems at work or have suggestions on a topic and try to solve them one by one.

Third: never change the team strength.

SEO teams are divided into external chain specialists, editors, code optimization specialists, and data analysis specialists. They only focus on their work and seldom communicate with each other. As a leader, you must pay attention to this critical mistake. A lack of communication and cooperation between a team will cause the team to lose cohesion. Various departments of the team should be encouraged to communicate with each other. Website Editing and data analysis personnel should cooperate with each other in a tacit understanding. Data Analysis personnel should report the traffic on those pages of the website to the editors, editors can write more similar articles based on their subjects. The power of teamwork is never possible.

These are some of the experiences shared by Zhang Yuyun. The webmaster knows that SEO is not easy to do now. As a decision maker of a team, we must realize our own value, it is the most important thing to consider how to let the team go further. A strong team can create more value for the company.