How Seo companies adapt to the changes of search engines

Source: Internet
Author: User

At present, the major search engines in the world have become three. Unlike the previous one, Seo strategies also need to be changed to adapt to the new environment. Last year, customers paid great attention to Google's ranking promotion. Everyone knows that Google's top ranking is the most popular entry ticket in the international market.
Seo's corresponding strategy: this year, SEO industry people should be concerned about two things at the same time, use highly targeted keywords to please Yahoo, and carefully consider establishing links to please google.
Currently, search is becoming more technical and accurate. Localization and personalization have become two new universal standards in network marketing. I always believe that the most effective method of online marketing is precision-based word-based marketing under search engines, which is more relevant to the search results returned from a certain range than that returned by search users, the source of these results is controlled within a reasonable search range, such as joining the restricted scope of regional names such as Yancheng website construction and Yancheng wedding etiquette. Precise search results are called to list search results based on the unique interests or behavioral habits of individual users or commonly used search methods on computers. The earlier search tool that provides personalized search results is based on two main factors. First, users' personal behavior habits; second, behavior habits belonging to the same social or working network group. Its basic concept is that some groups share their common interests. Using these interests to analyze a search term bar may produce better and more personalized search results.
Seo strategies: In order to adapt to these two major innovations, website marketing staff and Seo personnel should add some highly detailed elements to the customer's website, such as specifying the region's metadata and text content, and public identification information, such as the complete product model. Website marketing personnel should also add some characteristics to the website to make it more useful for individual search users, such as the Regional word Yancheng network company, Yancheng wedding company, etc, the website can be connected with some specific users to present a certain personalized appeal, attract users to visit again, or at least make the search users' minds leave the customer's website impression.
Whether SEO practitioners develop remotely or go bankrupt
In the past years, search engine marketing has developed into the world's fastest growing media carrier. New Seo companies are emerging, and existing Seo companies are developing rapidly. It is recommended that the website owner and administrator visit multiple sites before selecting the network marketing service provider. After selecting several Seo websites, compare their services and give them some serious requirements, such as successful Seo cases. We have noticed that many new companies are using confusing short-term success stories to spoof customers' satisfaction, but they cannot guarantee long-term success, compromising the entire SEO industry. Some new companies charge customer service fees, but hand over the customer's key words to the group-sending software to get the ranking of key words. It is hard to believe that there are still so many people who believe this theory.

When search engines continue to change, good and honest Seo companies should be well prepared to constantly adapt to the new situation, while clearly telling our customers, what will happen and why such an evolution will happen? Do not let our customers feel that our SEO industry is not honest.

 

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