How SEO should improve the conversion rate of the website

Perhaps many of us seoer students in peacetime optimization, will encounter the conversion rate of the problem, if there is a ranking, conversion rate is low, but the significance is not, then we SEO how to take into account the rankings do go up at the same time can improve the conversion rate? Low conversion rate general situation is mainly reflected in two aspects, one aspect is the key word reason, that is, we often say some keyword search volume is high, but conversion rate is low, some keyword search quantity is low, but conversion rate is good. Perhaps you choose the wrong keyword, the second aspect is the site user experience, such as poor readability of the content, the site level is not clear, low trust, online consulting service guide issues.

First, SEO optimization did not choose a good keyword

We are choosing the standard is not to say that the higher the competitiveness of the keyword and the larger the search volume, it shows that the more valuable keywords, but the key words and enterprises or products related, but the competition is not high, such a word to have commercial value, it is worth doing. If you are an IT training organization, and the training course is Java orientation, the key word should be Java training, that Java training organization good? Java good job and so on some key words. For example: An IT training organization, and the training course is the Java direction, it can choose the key words have Java,java training, that Java training organization good? Java good employment, etc., the first two keywords competition is very high, But it will take a lot of time and money to achieve the ranking effect of the keyword, after a keyword competition compared to the first two keywords are much smaller, and this keyword is generally to want to do the site's accurate customers, so, so it seems to be the Java keyword commercial value is higher.

Second, the user experience is poor

1, the content is not good, bounce rate will be very high, online customer service does not have the opportunity to guide guests, so, the content of the site regardless of copying or original content, then must revolve around the user needs to build content, what is the user needs content? If you do not understand what the user needs, then change the location to think, if you are the user , you go to a website to do, have what purpose, find what kind of content. Change oneself in the user's position to think, the content construction pertinence also is clear!

2, the structure of the site is not clear, it is very difficult for users to browse content, for example, if you have a Web site, you need to browse multiple pages, spend a few minutes to find what you need, you may not have much patience to find, when spend more than 40 seconds, browse the 3 pages, If you haven't found the information you want, you may be leaving the site.

3, the website Trust degree question, for example, if the website of the previous training organization wants to consult a course of study, if the site does not have any school-related information, and there is no information to confirm the authenticity of the Organization, such as the site record number, the organization's detailed address, school qualifications and nothing, Maybe people will leave as soon as they see it.

4, online customer service guide and online consulting tool settings, online service guide and online chat tool settings are also very important, for example, we still have a lot of sites in this area do not do very well, the user experience is very unfriendly, such as the visitors to enter the site, the page did not see clearly, Online customer service immediately play a dialogue window, seriously affecting the guests to browse the information, so that guests will immediately leave the site, suggest that everyone online chat tool set a time, such as how long visitors stay after the online customer service can force pop-up dialog box invitations. Second, online customer service guidance is also very important, as for online customer service How to guide the guests, of course, each industry is different, so in the guidance of the story is not the same. Anyway, it is the beholder. Each of the words, each has a method.

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