How small and medium sellers of Taobao do Taobao SEO

Taobao's current SEO is still very good, because there are not many factors that affect Taobao's search weights. There are only a dozen of them. If you study them carefully, you can basically master the rules, today I will introduce an important ranking rule, ranking by popularity!

On the Taobao search result page, the natural ranking label is next to the ranking label of a person's temperament. Many sellers will ignore it. I tell you that this is very important, the location occupied by this tag can bring you a lot of traffic. Some small sellers will think that this ranking has nothing to do with you. If you are aware of its importance and know some of its rules, you will earn a lot of traffic and money. According to my tests, the traffic conversion rate of this sort rule is the highest, and the bounce rate is also the lowest in all rankings.

Many of my friends think that the popularity ranking is related to the store reputation. Therefore, most of them are big sellers, so they have nothing to do with small sellers. In fact, they are wrong. There are many factors that affect the popularity ranking of products, store reputation is only a negligible point. The core is the keyword setting and the number of transactions you have recently made. This weight is very large.

Let's talk about setting keywords. Many small and medium sellers don't understand the importance of this. I see that many sellers have random product names. A seller who runs 4-digit drills told me, the product name should be named with as many keywords as possible. In fact, this is the most stupid and the most out-of-the-box method. Many keywords are good, but more strategies will actually produce benefits. Before setting keywords, you must understand these situations.

You search for this keyword, such as the word "women's clothes". In the popularity ranking, you can see which sellers are on the first page. What are their recent sales volume? Under normal circumstances, you will be pessimistic and find that the first page is almost the world of big sellers, with thousands or even hundreds or even dozens of sales. Are you dizzy, you think ranking is too unrealistic, right. Yes, because this word does not belong to you. It is a highly competitive word, but it is not without a chance. If you have thousands or even hundreds of friends to help you brush a commodity, you have a chance. The problem is, if you find so many friends, it is easy for Taobao to find your friends. Here we want to tell you: Find the keyword that suits your identity!

What is a keyword suitable for your identity? Women's clothes may search for tens of thousands of characters a week, but you can find other words that you are selling dresses, you may be able to compete for words like silk dresses and Korean dresses. These words cannot search for women's dresses, but they are still amazing. If you find that you still cannot compete for these words, you can find out what suits you better. There are two ways to introduce it to you: first, compare it with your competitors to see what words they compete, do you have the ability to compete with them? Second, you can query the search volume of a keyword in a week using the through-train keyword. Therefore, it is recommended that sellers activate Express connect. You do not have to pay for it, but the keyword query function of Express Connect is quite reliable.

By the way, whether or not you use the Express connect to promote the word also has a certain weight, but it is not big and almost negligible.

After finding the keyword that suits you, you need to increase the number of transactions for your product in the competitive keyword, which many small and medium sellers know, because many people will register Taobao accounts or find friends to help them brush their credibility. My reminder is that if you click here, you have to pay attention to the strategy. You only need to click one or two key items, and the registration name should contain keywords for your participation in the competition, in this way, you can easily go to the front, at the same time, do not brush too much, there must be a gradual process, especially do not use software brush, otherwise the consequences are really at your own risk!