How the Product Manager grasps the function of management

How the Product Manager grasps the function of management

Category: Project management

Product Manager is a management role, this should have a lot of people agree with it, although this management is mostly not personnel and finance, and management also has a title, mainly to manage a product from concept to implementation process, the final output is a specific function, to meet the needs or desires of people a product or service. Since it is the role of management, from the management of this focus on how the product manager should grasp the function of management.

The management function of the product manager focuses on the management of the product, which is somewhat similar to project management, as well as the management of personnel coordination, work arrangement and so on, which is almost the same as the management of real sense. From the point of view of management, there are probably some functions of planning, organizing, directing, coordinating, controlling and staffing.

Program: We do not need to develop detailed annual plans, short-term goals, monthly plans, etc., we only need to follow the product's key node to make plans, from a project management point of view is to develop a project milestone node plan, at what point in time to complete a phase, Product from concept to molding will go through a lot of stages, to ensure that the progress, at the beginning of the corresponding plan must be formulated, and how to implement the program, encountered the problem of the processing mechanism, etc.;

Organization: The entire product team is our organization, this is a small informal organization, is to achieve a product and temporarily built up, generally speaking this aspect of product managers can worry about, product planning, the organization has formed;

Conductor: This aspect is also relatively weak, the individual believes that the product manager is not the leader of the command role, but to coordinate the normal operation of all aspects, timely make some decision-making housekeeper role, product managers should be integrated into the organization, participate in the work, rather than the pro-frame in the organization above;

Coordination: This is one of the key competencies of the product manager, in the product implementation process, the need to coordinate a lot of things, such as the cooperation between different product roles, development and testing, interaction and UI, and even need to rely on the power of other organizations, these times need to coordinate the Product Manager center;

Control: This is also very important, the product manager to strictly grasp the overall progress of the project, the handling of sudden problems, the timing of the grasp of the time period, especially the need to change the control and version of the control, is of great importance;

Staffing: Product managers are unlikely to complete a product with one's own power, or many professionals will be unemployed, demand analysis, prototyping, interactive design, UI design, technology development, use case testing, on-line operation, back-end operations need to have a professional person to complete, Product managers can account for one or two of them, after a lot of this product will inevitably bring a very strong personal style;

From the above can be seen, the daily work of the product manager is also very consistent with the management of the functional requirements, the role of the product manager alone, we do not need to follow the scope of management to explain, only need to do a good job of the product manager can be.

setting and transformation of organizational goals

The creation of a product team, of course, will have its set-up goal, this is the product manager to develop and tell all the team members. Of course, it is also important to convert goals, because sometimes the goal may be the leader of a sentence, a concept, such as to become China's largest SNS community, then need to consider how to convert to PV, the number of users and other data indicators.

establish and maintain a communication system

Communication and coordination is the most serious, to be a good steward of the role, in addition to communication with leaders, but also to do a good team of internal communication, everything can be discussed, but the decision by the product manager to decide, to avoid opinion, how to maintain smooth communication, affecting the entire product success or failure.

ensuring the necessary activities

is the so-called team building, this I think we all understand, of course, in addition to entertainment, but also the appropriate training upgrade, so that the team members are good.

Leadership Process

Leadership is not the command, the leadership is to maintain the normal functioning of the organization consciously coordinated behavior, can rely on professional ability, can also rely on personal charm, and ultimately to lead you to make an excellent product.

Personal little immature idea, share as above, the product manager is the manager, but not the real manager role, but we can learn from the manager role of the management function, to play the role of product manager, so that the product smoothly online.

Article Source: itfarmer.com.cn