How to choose the enterprise Baidu bidding and SEO services?

In many enterprises to promote the process of the site, will encounter such a problem: "The company is to do Baidu bidding it?" or outsourcing SEO services more affordable? Perhaps such a problem haunts many business owners or marketing executives. Then, Wang Shifan today will use their own Baidu bidding and SEO services to distinguish between the two groups of users. As a corporate boss or business director of you, you can according to the company and its own actual situation to choose their own marketing methods.

One, the boss of the atmosphere luxury

This kind of boss has enough promotion funds, has the courage to dare to try. The goal is often very simple, no matter how much promotion costs, as long as there is effect, I will continue to cast!

For such bosses, Baidu bidding is the best way to promote, because it has enough advantages to meet the requirements of enterprises.

1. Do not have to wait 1-3 months to optimize the time, direct results. Only need our corporate account has been Baidu official audit passed, the enterprise to pay 5600 yuan to promote the cost, you can directly participate in Baidu bid promotion activities. No need to wait for SEO optimization staff spend 1-3 months of optimization time to achieve the home page effect.

2. Easy keywords, can be seconds to kill. Participated in the Baidu bid, what kind of keywords can be killed to the first page, as long as the enterprise site needs, you can instantly on the homepage. This is much better than SEO, SEO estimates there are early long tail, the main word of the process, and other words to wait for some time before you can optimize to the home page, and even some very difficult keywords are not optimized at all.

3. The first page of the number of keywords, want how many. Seo Even with the home page, category pages and content pages are optimized keyword ranking, it is not possible to qualify and Baidu bid set the number of keywords to contend.

Worldly things have two sides, Baidu bid also has its own bad side, that is "burning money." The atmosphere forthright boss may feel nothing, burn more, earn more! No matter how, Baidu bidding shortcomings still to point out! This is also for the following type of boss reference.

1. Baidu bid The price of the click of floating variable. This month clicks the price is 0.6 yuan, next month becomes the 2.9 yuan, this all is possible to happen. Because Baidu bidding on the price of direct and industry competition linked. For example, "Hong Kong and Macao Tour" The word, September may only need only about 1.8 yuan, when the 10.1 holiday, the unit price may rise to about 4.9 yuan. Baidu bid Anyone can put the platform, naturally there are more people to compete, more than one competitor, the unit price will be promoted. So, Baidu bidding is not the atmosphere forthright boss, is not able to do.

2. How did the website be clicked N times without consulting phone? This distress, Wang Shifan believe that every bidder has encountered. According to Wang Shifan before the operation of the bidding experience summary, Baidu bidding on the number of clicks are wasted! How was it wasted? There are also such a group of people on the Internet to help you burn money, including peers, marketing staff, boring people. The peers are very well understood, they want to click on their own, put your advertising fee, so that his own bid will be promoted to the front. Sales personnel, such as SEO service providers, there are a lot of seoer will be dedicated to the bidding of enterprises to promote their own SEO services. Boring people, this kind of people just surfing the internet boring to play, you can take them how to do?

3. Baidu bid only involves Baidu, the coverage is relatively small. With the rapid development of Baidu in the country, SOSO, Sogou and other search engine companies have also begun to exert force, hoping to share with Baidu to carve out the domestic search engine market. If you only put Baidu bid, then only in Baidu on the home page, and SEO in the site through the whole station optimization, can reach a number of search engine effect, generally as long as in Baidu can do the home page, the same in several other search engines, corporate sites can also be compared to the position.

Second, the economic and practical type of Boss

This kind of boss, belong to cautious type. Step-by-step, steady, suitable for the selection of SEO services. Because the above introduction Baidu bidding, SEO advantages and disadvantages are introduced, so the next brief explanation.

SEO Service has its advantages, but also has its disadvantages. Wang Shifan as a member of the SEO workers, from an objective point of view to evaluate the advantages and disadvantages of SEO to the Enterprise website promotion.

1. The time required to optimize the rankings is 1-3 months. Slow effect is a major drawback of SEO industry, this malpractice can not cover up. Here Wang Shifan remind, SEO industry also has the fast Promotion website ranking Cheating method, this kind of service only lets the enterprise website Enter the hell, uses cautiously!

2. By the impact of search engine algorithms, SEO will have instability. Use the SEO services of business friends, should encounter a decline in ranking situation. If you are to allow professional seoer optimization of the corporate site, the keyword ranking fluctuations, a large part of the search engine algorithm due to the fine-tuning of the results. As long as the SEO service provider is professional enough, basically will also help your website to go to the homepage.

3. Keyword Difficulty degree of reason, as far as possible choose the high conversion rate of long tail keyword optimization. Many corporate sites are new stations, in the new stage, they want to optimize the key words difficult, basically not too realistic. New station optimization keyword work early, the focus should all be placed in the long tail keyword, waiting for the site's weight has been upgraded, we can strive to optimize the main keyword. This can accept the optimization cost of the enterprise, on the other hand reduce the workload of the optimization worker.

4. Enterprise website keyword quantity limit. On this point, Wang Shifan that for the general enterprise, this problem is not a problem, some enterprises are only one area of business, such as "registered companies" category of enterprises. A website's keywords are enough. If the business is oriented to the country, Wang Shifan recommended Enterprises can do more than a few corporate websites, on the one hand for keyword ranking to do two hands, on the other hand can be involved in some of the industry keywords. In fact, the cost of building a station for a business-oriented enterprise, bucket!

The above is mainly about the drawbacks of the SEO industry, then Wang Shifan briefly explain the advantages of SEO what?

1. Through the normal optimization means of the enterprise website, stability is very strong. Many enterprise customers will be very doubtful "why do SEO optimization rankings need 1-3 months time?" Is it the brush rank? Every time Wang Shifan encounter such a problem, they are very patient to answer for them. These 1-3 months of time, mainly for the optimization of the site to do the whole station to optimize the work for the site to lay a good foundation for the work, but also because they work for the basic site preparation, will have follow-up ranking home, ranking stable situation occurred. Never think Baidu is a good man, it just think of a website does not meet its requirements, immediately kicked down.

2. No need to worry about peers, marketing, boring people malicious clicks. This is easy to understand, the natural ranking is not based on click-Priced. Can ignore this kind of person without virtue.

3. Improve the quality of the site, while showing the power of the enterprise. Many netizens will think that the natural ranking by the front, are through Baidu screening recommended good business. This is why many do not bid the site performance by optimizing the ranking of the enterprise site performance good reasons. Of course, the enterprise station after the optimization of Professional staff optimization, the site will be a substantial improvement in the quality of the foundation, this is the inevitable fact.

Okay, Wang Shifan about Baidu bidding and SEO advantages and disadvantages of the analysis is here, if you are enterprise customers, according to their own actual situation to choose the promotion direction. This article by Wang Shifan optimization Team www.wangshifan.com original offer, reprint please indicate the copyright information!