How to Determine industry keywords

Hospital websites are difficult to optimize in the concept of people. After all, Baidu is strictly divided into the medical industry. Therefore, the focus of hospital website promotion is on bidding promotion. There are many and complex keywords in the medical industry. How do we determine these keywords and analyze them when we take over medical industry websites.

What keywords should the website determine? Instead of just imagining it out of thin air, the decision should be handed over to the keyword analysis of the search engine tutorial. For example, the dental hospital website has many keywords: porcelain teeth, teeth whitening, teeth whitening, dental clinics, dental shaping, dental beauty, and dental shaping ......

Then how can we determine our keywords? I have summarized the following points:

1. Keyword relevance: There are two main types of keyword relevance: word-to-word relevance; word-to-web page relevance. For example, the word "tooth whitening" may be associated with "yellow teeth", "color teeth", and other related words. Because they are associated. Another way is to search for the word "tooth whitening. Maybe the search engine will see "tooth whitening", "how to skin teeth", "How much is the teeth whitening ". "Tooth whitening" is the exact match of the search engine. "how to skin teeth?" "How much is the teeth whitening?" is the matching and extensive match of his phrase. So their sorting is obvious.

2. Keyword density: The ratio of the total number of times the keyword appears on the webpage to other words. Robot indexes the page and sorts all webpages in a keyword archive. Therefore, it is recommended that you frequently mention the keywords you optimize on your page.

3. Keyword search frequency: many keywords have the same literal meaning. However, the search frequency on the search engine is quite different. For example, the two words "orthodontics" and "orthodontics" mean the same. However, the index on BD is more than 800, but the other index is more than 100.

4. Competitors of keywords. For example, the keyword "toothache", although the daily search volume is in the middle of the market, its competitors are relatively mature, and it is not just a start-up website that can be easily replaced. Therefore, consider your own keywords.

In fact, if you want to better confirm your own keywords, think about it. If you are a search person or you are a consumer, do not stand in the perspective that you are the webmaster.

In this article: Guo Jianghua Xiamen SEO blog www.guojianghua.cn