How to develop SEO policies for websites

Since 2005, I have basically only done SEO for large websites. Because SEO is done for large websites, the effect is very obvious, and the price can naturally be very high. Summing up the SEO experience of dozens of large websites I have done over the past two years, I found that SEO strategies are the most important.
 

What is SEO policy?

A few people with similar SEO technologies, when doing SEO on a website, the marketing effect is indeed quite different. Why?

Because their SEO policies are different!

SEO technology is actually very simple, because SEO does not look for search engine vulnerabilities, but is based on search engine standards to build a website that meets the search engine standards.

The basic standards of search engines, as long as they take time to learn SEO, and those who have been practicing SEO for a while will all know. But how can I perform SEO for the same website? How can I achieve the best SEO performance?

What if you want to operate? It is definitely not a simple execution.

For example, if a customer finds an SEO service organization, he will always like to say this. I will give you a keyword and you will route it to the first few.

At this time, most SEO personnel may honestly follow the requirements of the customer, so they are tired, and the best ranking is very good, but it does not make the customer happy. Why? This customer found that he had not brought too many customers.

If I face such a customer, I ask the customer's purpose? Is your purpose for simple ranking, or to make money by bringing sales through the Internet?

The customer will certainly answer, of course, it is making money.

At this time, I will tell the customer that if it is to make money, do not blindly pursue your current keyword ranking. Because the keyword you choose is limited to bring customers to you, and may not even bring customers to you. To achieve SEO, the most effective marketing, we need to systematically develop SEO strategies.

What are the SEO policies?

I. Keyword selection policy:

1. Portal website keyword selection policy:
Keywords contained on each page of the website: The website has millions or even tens of millions of webpages. Each webpage contains corresponding keywords, reasonable SEO, and a large number of keywords.

Discover the most popular keywords on the Internet: look at the most popular words on the Internet recently. These are also the target keywords. Because many super popular keywords, each word can bring tens of thousands of traffic a day.

2. Keyword selection strategies for business websites:
Do not simply pursue several popular keywords for website Positioning. The core should be put on the following two types of words:
Product term
Product-related composite words

For example, in the hotel ticket booking industry, if only air ticket booking and hotel booking are arranged, the following words should be taken into consideration.
City name + hotel (for example, Beijing hotel reservation)
City name + air ticket (for example, Beijing ticket reservation)
City name + air ticket (for example, ticket reservation between Beijing and Guangzhou)
Hotel Name Reservation

3. Enterprise website keyword selection policy
Do not blindly regard the name of your company as a keyword. These are not used by many people, and SEO is not required. Enterprises should select the keywords that best suit their potential customers. This can be mined using related tools.

II. Website structure optimization strategies:

After you select the keywords, you will find that your website architecture and current webpages cannot reasonably distribute and present these keywords according to SEO standards. At this time, you may need to adopt some website structure optimization strategies.

For example, if a portal website wants to rank popular keywords, it will re-create a special page for these popular keywords. For example, the hotel ticket booking website is basically query-type, and there is almost no page showing combination words. Therefore, we need to develop a website structure optimization strategy based on this data phenomenon.

In addition, the basic SEO policies for the hyperlink structure of the website will be designed during the structure optimization. To optimize a website, you need to create a structure policy based on the basic website structure optimization policy.

If the column is added for the creation type, it is certainly not allowed by search engines to think that it is simply for SEO. It should be able to be combined with other marketing strategies. For example, the alliance strategy and the humanized optimization strategy.

For example, if we serve the IT world in 2005, their content alliance strategy is a structure optimization strategy combined with SEO. This kind of creative SEO strategy brings huge traffic to them through cooperative website promotion. Because you may search for a piece of news or a keyword, the first few pages are the websites it cooperates.

To do this well, you must be able to consider SEO from the perspective of website operations.

III. SEO execution policy:

The SEO implementation strategy should also be determined based on the actual situation of the website's technical team and marketing team. At this time, we need to plan from the perspective of project management. Then a reasonable plan is developed and then implemented for a long time.

SEO, not just for ranking and SE