How to do the overall planning of foreign trade website SEO

SEO Novice are not accustomed to aimlessly update the site, the construction of the chain it? SEO personnel need to have comprehensive skills. such as: writing ability, data analysis ability and so on, but these things need the accumulation of experience. SEO needs the overall planning capabilities, including from the website design to the content of the site, and finally outside the chain construction. How to plan for the whole? A routine SEO step: The first step, with programmers and designers to design a good web page. The second step is to understand the industry and products (choose Good keywords). The third step, completes the content and the key word layout (including inside the station internal chain construction). The fourth step, has the plan to do well outside the chain construction. The following author on an English station to explain the example:

　　

Figure one: This is an NBA jersey station

Step One: Design Web pages with programmers and artists

This step can be omitted many times, because many stations are designed to do after the SEO. However, many programmers or artists do not understand SEO, so Seoer took over the site to modify the code. Typically, the problem of using tables in a large number of enterprise stations is often a headache. Unless you are more proficient in div+css, or to find a professional to modify the code, it is worth noting how the SEO department with the technical department to cooperate well.

The second step, understand the industry and products (choose Good keywords)

Many seoer in order to SEO and SEO, do not know in a certain industry and products, even if your site SEO do very cattle. But there is no conversion rate and the product cannot be sold. Cause the website does not have the profit, such SEO does well also is in vain. Take this jersey station for example:

　　

Figure II: Select the main keyword

For English-speaking stations, it is recommended to use Google AdWords Keyword tool keyword tool. As shown in the picture: Oklahoma City Thunder Jerseys is the main word for this jersey station, but it cannot rely entirely on tools. Also need to choose more keywords according to product characteristics, for product sites to say long tail word is very important, the number is also more. These key words are selected to be sorted into Excel files, easy to record.

The third step, completes the content and the key word layout (including inside the station internal chain construction)

Content is the cornerstone of the site, although the original content to help improve the weight of the site, but not necessarily users like. Sometimes even false original articles, as long as users like, is good content. The most fundamental product site is the user experience and conversion rate. As for the layout of the key words, I have always followed the principle of "around the word":

1, this keyword appears on the title of the current page.

2, the current page keyword tag, description label appears in this keyword.

3, the current page content, multiple occurrences of this keyword, and in the first appearance, bold.

4, other pages of the anchor text, this keyword appears.

The fourth step, has planned to do the website outside the chain construction

Writing a plan is simple, the key is whether it can be implemented. How to improve their work efficiency, find out the chain of resources, and then register to publish. In fact, it is not difficult, but often many resources can not be used. This wasted a lot of time, do the English SEO are clear: English outside the chain of resources (compared with Chinese resources). I suggest the most simple and effective way: exchange of resources, more than a few peers, and then go and they change some resources, of course, are purely hand-made outside the chain of resources. Foreign blog resources are relatively rich, such as: WordPress, Elgg and so on. Especially the level two domain name and Directory class third party blog platform, this part of the blog resources suitable for long-term maintenance.

Summary: The above is the author of the Foreign Trade website SEO overall planning, just a simple generalization. As for the view, there is no unique, these four steps need to be more detailed. Original article from: http://www.caiguashui.com towel gourd Water reprint reserved Links hot weather, careful heat stroke!