How to build a website brand through SEO optimization

For many small and medium-sized webmaster want to build a website brand is long, pay is huge, and there are many ways. But for the small and medium stationmaster the cost high and low will affect the success rate seriously, therefore chooses the SEO is one kind of good way, because the cost is very small, the operation obtains the effect is also very obvious. So let's talk about how to use SEO to build a website brand.

　First, the establishment of brand needs to be gradual, from small to large

Using SEO method is equivalent to a free way, in addition to investment time will not put too much cost, but this is not to say that all sites are suitable for this way. Want to large e-commerce sites, coverage, products, and many, then need a lot of cost publicity, only the SEO will have limited effect and slow effect. So we in the use of SEO to establish a brand first step on the site needs to be positioned, from the fine classification. Here from the subdivision to do with a number of advantages, the first will reduce the degree of competition, then indirectly improve the success rate. The second fine classification has many untapped industry or keyword, is advantageous to our development. So as long as we put these segments of the industry to the extreme will bring us great benefits.

So from small to large refers to the choice of industry from a point of development, like to do keyword rankings, the new station should choose to compete for small keywords, long tail keywords, and then slowly to optimize the competitive target keyword. With the long tail of continuous accumulation of keywords, but also a huge resource, seemingly from the countryside to surround the long-term strategy of the city, when the long tail keyword to do the ultimate when it will not be the target keyword ranking and worry, from small to large on the industry to do fine. Use this way to add up, and constantly promote themselves.

Two, the use of soft text for brand promotion

The use of soft text to promote the site is a very good way, and constantly improve the promotion of their own website to promote the soft text of the brand. The use of soft text for brand promotion is a very good tool, in fact, soft text is a soft advertising, directly to the user propaganda, but the cost is very low. But the publicity is very wide. Imagine when a soft article is browsed by thousands of users, then if through our efforts there are hundreds of soft text by the user to browse it? This effect and coverage is very scary, and this is the use of soft paper to accumulate a large number of users.

The creation of soft writing is actually very simple, but difficult is a kind of good creative thinking, every day in different ways to their own propaganda, to provide different ideas. For brand promotion needs to have a certain pertinence, after all, not all of the visitors are our customers, looking for prospective users will greatly improve our conversion rate, if you are looking for a thing or a product can directly think of some of your articles, then this kind of soft marketing is undoubtedly very successful. It's like submitting a A5, before the title plus their own name is a promotion of their own, when someone remembers your article but forget the title can be directly through your name to retrieve you, such a soft form will also improve the user's trust, soft marketing is a very good form of publicity, More ways and means we need to continue to explore and learn.

　Third, improve the site rankings for brand promotion

Since the SEO then the ranking of the site is very important, first of all we need to be recognized by users, after all, the site is to provide users with services. Then get the user's approval must be able to get the engine recognition, after all, search engine is as much as possible to provide users with services. But also need us to use the SEO knowledge we learn to operate, promote and stabilize the site in the search engine rankings is essential, and the stability of the ranking of the brand's impact is very large, users have used many times to search some keywords into our website will greatly improve the user's loyalty and viscosity, and will form the user's habit. And the ranking of the promotion that we will get more IP, access to more users, this is also our original intention of SEO. So we need to constantly upgrade and stabilize the site rankings.

Summary: Although through the way of SEO to cultivate the brand of the website is an effective and very low cost way, use this way we can consider more efficient and effective way. But the original purpose of the site is to provide users with a good service, so the user is the most keyword, this is also the establishment of the site brand is essential. Just use SEO this way will be more conducive to my development and brand building. Original from Chengdu Home Network residual leaf (http://www.550e.com), reproduced please indicate the copyright, thank you!!