How to find a way out for the highly competitive medical profession website SEO

Engaged in a variety of industry SEO people should be clear, medical site competition in the end how fierce, not to say SEO, just bidding, sometimes a word of the number of inputs are big let people staggering. SEO competition is also fierce anomaly, a key keyword how many people compete, how much manpower and material input only to do rankings. So like the medical profession such fierce competition website SEO How to find out?

First, the initial construction of the site to set a good title and keywords, the establishment of standards to the site planning, brand sites and disease sites, each has its own characteristics, to set reasonable. Like "Harbin Male Hospital" such a key word, the competition of the hospital has several costs are relatively high, if only a limited strength of the school hospital small Out-patient, competition such a word is obviously unrealistic, then we must choose some disease words to do. Of course, if it is very powerful hospitals, must be in the competition to occupy an advantage.

Second, the website content construction aspect, in the beginning must avoid collecting content, for medical website Absolute original content, obviously is not realistic, if the general hospital content may also enrich some, if only a single one of the specialist hospital, but also the absolute original content is a bit of an imposition, but false original is really necessary, We should have found this year, Baidu search engine on the collection site, less original site, the impact is very strong, the author of recent days found that some sites are included in the plunge, some of the content of the site is not much change, I believe that there is a reason, for those who adhere to original false original site, Included in the fall there is no reason to say, your collection of how the changes, we all see, so adhere to high-quality good content.

Third, within the chain, we all know that the site must have links, reasonable internal links can make a site more attractive. can also guide the spider to maximize the content of the site, so the internal links do not program settings, manual add can avoid the chain and keywords are too rigid, and can be very good human control, so for a site's overall structure is very beneficial.

Four, regional keyword choice, regional key words are very important, like "Male Hospital", "Harbin Male Hospital" These two words, "Harbin Male Hospital" is the first choice, here to say is to do the keyword to be targeted, do not Toda, because you are the male hospital in Harbin, Most of the most likely patients come from around Harbin and Harbin, if the word made "male hospital", then the scope will be extended to the whole country, so if it is bidding to spend a lot of money do not say, it is difficult to achieve high conversion rate, if it is SEO ranking, in the case of competition so fierce, It's hard for you to get a good rank. Competitors in the master such as Forest, as long as we most need the flow is kingly, so the precise flow is what we need most, but also can bring high conversion rate. Medical web site Because of its particularity, not the higher the flow the better.

Five, the website outside the chain construction aspect, the outside chain is vital for a website development, and the medical site of the chain is linked with the promotion of marketing, so we can not because of the chain outside the chain, do a good job in promoting marketing can also bring high quality outside the chain, such as: News source articles, classified information release, the platform for business, questions and answers website platform.

The construction of the outer chain should be diversified, not too unitary, I have seen a lot of medical sites recently, found that some of the site outside the chain is too single, most are classified information, some sites outside the chain more diversified, news, blogs, videos, forums and so on a variety of, relative rankings results if, I do not say that we can know how. Here to explain why to diversify, a high-quality platform does not represent his permanent high quality, if one day this site is down the right or K then we will lose a lot of outside the chain, the impact on the site is fatal, if we put the chain posted on many sites, even if some of the sites out of the chain, Then our loss is only those few, there are a lot of time to make up, and not to let the site outside the chain of collapse.

The above is what I have done for a period of time medical website feeling, there are many omissions places welcome criticism, this article from the Harbin Male Hospital http://www.xdnk120.com/, reproduced please keep the original URL, thank you!