How to choose SEO keywords between synonyms

One of my clients offered a few services, and one of the services did not give any SEO comments or suggestions, the only requirement is Betonboren (Bollen concrete) product promotion, of course, I have also asked the customer need to optimize what the relevant words, he gave me nine synonyms, keywords literal meaning, But search engines have a different understanding of them.

Because I do is the foreign trade SEO, so the customer gives these nine synonyms are because, Betonboren,betonboring,betonboringen,boren in Beton,in Beton Boren,beton Boringen, Beton Boring,boringen in Beton,beton Boren, for these keywords, the literal meaning is similar, but the search engine does not think so, and I can not optimize these nine words at the same time, so the crux of the problem is the choice.

In order to make the best selection decision, I need more research, I have studied from the following aspects: 1, the meaning of the word; 2, potential traffic and competition; 3, PPC flow and cost; 4, current ranking and flow; 5, related keywords; 6, client input.

　1, the meaning of the word

There are always some words that have multiple meanings, and these meanings depend on how you use it, such as "Jaguar," which may be the name of an animal or a brand name of a car. If a keyword does not have multiple meanings, then it may be more valuable because you can know that its search is for your service.

Most keywords don't have multiple meanings, in order to make things easier, this is the key choice of keywords, the user search keyword is to find and word-related services or information, if the search for multiple meanings of keywords to find your site, but the content is not relevant, the site jump rate will be very high, or even damage the site.

2. Potential traffic and competition

I use Google keyword tools, in-depth understanding and analysis of the potential flow of keywords and competitiveness, which will let you know what the keyword is worth your time to optimize. It is clear from the analysis that Betonboringen and Betonboren have a lot of potential traffic, while other words have very little traffic.

3. PPC Flow and cost

I use Google's AdWords traffic estimates to estimate PPC traffic and cost, and you can see Beton boringen,betonboring costs stand out because they cost more than the average cost ratio.

4, the current ranking and flow;

The current rankings and traffic in the choice of keywords when it is important, if the site's keywords ranked already on the front, then in the optimization of their chances of success will be higher.

5, related keywords;

All the keywords can be combined with other keywords to generate traffic. So I think it's worth checking out. By checking, Betonboringen is the only keyword that generates traffic, and it is used as a local search term, so that by adding a province or a city to their search, I found my client company, which provides about 50% conversion rates to the site.

6. Client Input

Finally, this can only be used as a reference, asking the customer in his e-mail or telephone conversations with his customers, most of the customers mentioned which keywords, the final conclusion can only be as a reference data content.

7, Summary

The data of the above test is sorted and summarized,

Betonboren High Flow

Betonboring,betonboringen high flow, high conversion related keywords

Boren in Beton can have multiple meanings, high competition

In Beton Boren can have multiple meanings, high competition

Beton Boringen low flow, high competition, high AdWords cost

Beton boring low flow, high AdWords cost

Boringen in Beton low flow, high competition, low AdWords cost

Beton Boren can have multiple meanings, high competition, in Serp VI

8. Make a choice

Through the final summary, Boren in Beton,in Beton Boren,beton Boringen,beton Boring These four words were first eliminated, because of high competition and high cost, low flow, Because any company will not let their products and services into the desert.

Four key words of choice: keywords have a high flow rate, so the potential value is very large; competitive; there has been traffic through this keyword and it seems nice to be in the hope that Google will quickly tune in with their algorithms and understand that betonboring is just the singular version of this word. Therefore, this site will be ranked two words.

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