How to make use of good SEO and bid to transform double

With the development of the Internet, more and more enterprises have embarked on the network marketing routes, some do SEO, some do bidding, and some do not only do SEO and bid, then for the enterprise is successful network marketing for SEO and bidding how to do it? For the current corporate website to promote out, bring traffic and customers, There are two ways: SEO and bidding. Bidding and SEO are not opposites. In fact, the best mode of enterprise promotion is SEO and bidding are done, and not independent operation, but let the two achieve complementarity, each other to make up for defects. To maximize the transformation of the promotion. First of all, we want to understand the characteristics of SEO and Auction promotion:

SEO definition and characteristics: SEO is the Chinese search engine optimization, mainly through the means of free keyword optimization to the target ranked. Increase the exposure of specific keywords and the number of visits to the site, thereby increasing sales opportunities. Main divides into the station outside the SEO and the station SEO two kinds.

1, user acceptance of high, easy to be trusted to search users:

More than 95% of search engine users will give priority to the regular results given by the search engine.

According to the survey, 87% of netizens use search engine services to find the information they need, and nearly 70% of searchers find the information they need directly on the first page of the search results.

2, SEO can build brand, stable natural ranking can get peer and customer trust.

60% of the search users have a high degree of recognition of natural rankings, virtually can improve the image of enterprises.

3, keyword input cost is lower, effectively avoid malicious clicks, reduce invalid expenses.

By optimizing the site search rankings so that the site into the first page of search results, no matter how many clicks per day, there is no need to pay any click fees!

4, a more than a few, all search engines:

Website optimization is the greatest advantage is not the independence of the engine, even if you only ask for Baidu optimization, but the result is Google, Yahoo or other search engines, the rankings will be correspondingly improved, will in the invisible to bring you more effective visitors.

Bidding promotion definition and characteristics: Baidu Bidding ranking is the enterprise's products, services, etc. by keyword in the form of Baidu search engine platform for promotion, it is a pay-per-click ads.

1, the ranking speed, immediate results: The company can bid will be the key word ranking to the top left of Baidu first three or first place.

2, the key word is strong, the related access page guide is better. Accurate positioning of the required keywords, the company's products are really interested in potential customers through targeted "product keywords" direct access to the relevant pages of the enterprise, easier to reach a deal.

3, difficult to easily keyword, can be killed in seconds. Participated in the Baidu bid, the key words can be quickly up to the home page, showing a good location and more people. If the enterprise ranked in the top three on the left, the potential customers will be able to see your advertising information at the first sight, and can bring a very rich website traffic.

4, the promotion of keywords not limited. Enterprises can register for free at the same time a number of keywords, unlimited. Let the enterprise each product and service has the opportunity to be discovered by the potential customer, obtains the best promotion effect.

5, may choose the area promotion, avoids some invalid field flow.

6, professional customer service staff guidance

　How to use good SEO and bidding this double-edged sword to enhance the transformation effect

1, SEO optimization time can be supplemented by bidding rankings: Web site SEO effect generally takes a long time to show out, the general key words need to be fast to seven working days, the industry's most popular keywords need one months or longer, then for this part of the keyword, We do not need to waste too much energy on the SEO, we use the bidding to make up. That is to say that most of the long tail words we use SEO to achieve the purpose of the search engine home, but feel SEO do not go up, or difficult to sit on a few or dozens of hot keywords, then we do not waste, bidding it, so down the SEO and bidding on the complementary to achieve harmony. In the use of SEO efforts, if some of the core keywords still can not get a better position, then also need to use the bidding rankings as a supplement, so as not to lose important potential consumer users.

2, SEO can help to promote the cost reduction budget: In fact, SEO with the bidding to analyze the keyword can be achieved very good results. Why do you say that? Because the cost of the bid promotion has sometimes become the enterprise can not bear the heavy, then this is to through SEO optimization, some non-popular industry keywords, or regional, such as long tail keyword to do up, can greatly reduce the cost of Baidu bidding investment, this kind of word competition is not small, but the conversion rate is very high, Completely through the SEO method to do the ranking, hot competitive keywords directly to the auction, the two are combined, alternating use.

3, bid can make up for SEO optimization keyword limit of the situation: do site SEO general optimization of a page does not exceed 5 keywords, therefore, you may need to optimize the key words of dozens of different products, need to build a few or even dozens of sites or columns, respectively, choose different keywords for optimization.

Then you can choose to bid promotion, because the promotion is not limited to promote the number of words, as long as you have enough to promote the budget, this will make up for the SEO optimization of the number of keyword limitations. From this point of view, SEO and bidding also form a complementary state.

4, the website promotion or the activity, may simultaneously launch the auction rank advertisement. General holidays, such as the Mid-Autumn Festival, Dragon Boat Festival, Valentine's Day, Christmas, Spring Festival, such as the consumption season. In the site to hold a short-term promotional activities, the use of SEO to promote the keyword may be too late, this time on the use of competitive ranking promotion is undoubtedly a good way.

5, when the search engine natural fluctuations, if some of the core keywords natural ranking decline, this time to use the bidding rankings to make up for, wait until the next round of SEO after the natural ranking back up when the bid ranking down to save costs, so you can stabilize the business volume of the site, for all aspects are beneficial.

6, if it is a new online sales project, is not sure whether feasible or not clear the size of the market, for these pilot projects, you can use the auction rankings for market research, to see whether the project or product demand is exuberant, covering the crowd how.

7, if the site funds sufficient, can be carried out at the same time, natural rankings and bidding rankings at the same time will not reduce the effect of promotion, and there will be a plus one more than two of the better effect of the appearance.

The above is Wang people for SEO optimization and bidding to promote how to combine the point of view to share, Wang people mainly engaged in hospital network marketing promotion work, Network Marketing Learning Group 91175827, Welcome to join the group to study together.