The bounce rate of the site has been a lot of webmaster concerns, but many stationmaster is also take him no way, because know such a concept but no practical operation path. including Huangshan SEO I in the process of SEO also encountered such a problem. Summed up a number of points, I hope that we can help.
1, as a lot of websites on its content page because of itself or the habits of visitors. Always bring such entertainment information, if you are the entertainment station (or traffic station that is another matter) General corporate Web site or industry portal and this information is not to be associated. Many people think that this kind of entertainment information exists, because the audience of entertainment information can bring traffic, but no one knows, this brings the quality of customers, and conversion rate. To a large extent, such customers will increase your bounce rate because he is interested in the entertainment information rather than on your site. At the same time search engine after crawling to find relevant information and the theme of your site is not very consistent with your site will be less trust.
WORKAROUND: Delete the unrelated information or edit the content two times. Guide the customer to the homepage of the website.
2, solve the problem of bounce rate on the one hand, as mentioned above to strengthen the management of the content of the site, at that time as a fundamental to strengthen the site's customer experience. For example: Many users are interested in Andy Lau, then he if the search for Andy Lau birthday such customers are with a very strong intention to reach a website, if an SEO do a very good site, then with Andy Lau's related information will be displayed, such as Andy Lau's Ten Secrets, 1985 Andy Lau's mysterious disappearance time. And so on the title (this also shows how important the title of a content) if the customer is Andy Lau's fans will certainly go to browse other pages, then as our intention to reduce the rate of jump out of the goal to a large extent can be achieved.
3, the content of the relevant anchor text importance. The needs of customers are diverse and difficult to ponder. So as we have to make a good analysis of customer needs, from the other hand, our content in the anchor text is to enhance customer viscosity is very important means. Customer on your website smooth on the one hand feel that the user-friendly site to do very good, on the other hand will strengthen the customer browsing the site more content.
The above content is only as a personal point of time some experience summary, hope to be able to help everybody.
This article from Huangshan SEO original link: http://www.hsseoer.com/tiaochulvhekehutiyan.html