In the SEO circle mixed a few years, saw a lot of seoer, I saw too much research technology people. I constantly in the reflection, SEO really need technology, but technology is not all. The current SEO market has been very mature, do seo free training are a lot of free SEO tutorials are more numerous, Baidu is more and more open, launched the Optimization Guide 1.0 and 2.0. Now actually want to enter the threshold of SEO is actually very low, want to be technologically beyond others have been more and more. I have also seen a lot of websites, technically really have no words, almost all pick up the kind of fault, but the ranking is not very good, conversion rate is not very high, the user group is not very large, also can not stay users. I think all the root of the problem is in the content, this is a content marketing era. So I think if there is no technical threshold SEO, we will be now this way to do SEO?
I have also studied micro-blog marketing, QQ group marketing, mail marketing and micro-credit marketing, and so on, like this kind of promotion methods basically no technical content, the average person if want to do, the start is easy, but if you want to master is more difficult. Only those who do not have the technical content and technical barriers to the promotion of marketing means is the real content of the marketing approach. For example, microblogging marketing, if you send some junk content every day, then others will not forward and comment on your content. Not to mention being a fan of yours, and wanting others to be your fans and to build authority in them, you have to send something that is beneficial to others or has a unique perspective. It is rewarding to let others feel you, and to be involved in your content and interaction with you, not much in content, but in essence.
I see that there are still some seoer daily update their website news, some users never click, click on the immediately shut down the garbage content. But every day shout my content is original, search engine how does not collect, how will not give me good rankings. So a period of time to adhere to find that all of their strokes are used, ranking is not to promote. Confidence collapse, lead in the SEO industry can not go on. In fact, they are not found the real fundamental problem where? If you like what I said earlier, the micro-Bo marketing to do content, such a site can not rank well. Every day to make some users do not need content, to the Internet production of garbage, search engines will be disgusted.
As I've said before, we've come to a time of content marketing. If the content of your site can not be anxious for the user's urgency, the need for users, people are difficult to produce marketing with you. Once a friend to do Taobao friends with me to share a case, people do not rely on Taobao SEO is not to bring the point of traffic, the majority of others rely on the soft text marketing. To collect a lot of soft text, and then make a change. Spend a little money on major news sites, the general news site Long tail words ranked very well. After reading the soft text, people usually open the link to its website. Often the transaction rate is very high, and its content is all the title is very attractive, content to the user to guide the purchase of product content. So it's the turnover rate of the site is more than what the general ranking of the conversion rate of several times higher.
In doing content marketing must be the long-term vision, do not always think of users to your site will be generated transactions, some users come to your site for the first time will not deal. But if you solve the problem, you will win the trust of the users. The next time if it really has such a demand, users will be sure to think of your site. So we also need to look at content marketing in a long-term perspective, and there is one thing to emphasize. We solve the needs of users, but also need to do a good job of guidance, we need to solve the user problem, in creating a demand, the need to guide our products. If users have this kind of demand, they will certainly do business with you.
I have seen a lot of people study user needs, but also solve the needs of users, but users to solve the user needs after the departure of your site. There is no return visit, at which point we need to be guided again. Let users continue to come to our website, it is best to be able to interact with us, until become a loyal user of our website. In fact, as long as we do the content of the site, we do not rely on SEO to bring traffic, we go to do some other promotion, there will be a good return. If you do not have the quality of content, you have a strong technology to rank the search engine home page, the user came to your site will leave the same, will not do business with you, because you do not have what it needs.
Here still need to talk to you about is that the user is the most information retrieval, the real one to your site is to buy products are actually only a small proportion of users. So we want to maintain good information query of the majority of users, to guide, which day it has the demand will naturally find you. Those who update content every day seoer think, if SEO does not have what technical threshold what you will do content. If you think this is a microblog marketing what you will do, if you can turn this idea around, and put these things figured out, your SEO technology and network marketing will promote a level. Finally, I would like to say a word, today we are a spell content instead of the era of technology, I hope that we will soon turn this bend. Article content by the nine-door stone pot Fish http://www.jiumenzhai.net/original share, I hope to help you, thank you.