In-depth analysis of the future development possibilities of e-commerce

In 2013, there were 20 Taobao villages in China, covering 15 thousand Taobao stores. In 2013, the online shopping market in China reached 1.85 trillion million. Taobao has opened 9 million stores so far, of which more than 3 million are active. In 2013, during the "double 11" shopping carnival, Taobao broke through the 35 billion yuan sales mark. The transaction volume of Jingdong Mall exceeded 100 billion yuan, the number of registered users exceeded 0.14 billion. In the first half of 2013, the number of new activated mobile Taobao clients reached 0.102 billion.
Of course, the above data is only a small part of the entire e-commerce industry. The rapid growth momentum and extremely vigorous industrial vitality have attracted more forces to join, in his book "hands on integrated network marketing practice", he made more detailed analysis and solution construction on e-commerce. In his opinion, Deng Chaoming, author of the book and practical internet marketing expert, in addition to the imaginative keywords such as big data, mobile e-commerce, O2O, payment, and rapid growth, it can also lead to richer guesses.
Speculation 1: Spring of e-commerce brands
Obviously, many enterprises that are currently targeting mass consumers have activated their online sales platforms, most of which are based on Taobao and Tmall, and a few of which are on JD and Dangdang, fewer enterprises have established independent e-commerce platforms. Some industrial enterprises have opened malls on Alibaba.
Deng Chaoming, author of "hands on online integrated marketing practices", believes that e-commerce brands will usher in the spring. In this era, people will not only focus on traditional e-commerce platforms, but also broaden their horizons, more e-commerce enterprises will enter the focus. Even in the traditional home building materials industry, some enterprises will begin to explore e-commerce models that are more suitable for the characteristics of the industry.
Speculation 2: building a system value service chain
It is worth noting that Deng Chaoming believes that e-commerce products are mainly sold online, but in the new competitive stage, e-commerce brands will focus on online sales and expand more services, it will carry all services of traditional "manufacturers + merchants", such as logistics, installation, and after-sales services, and will implant new service content based on the advantages of the Internet and mobile Internet, for example, sharing and evaluation, it is necessary to build a new system value chain.
Speculation 3: E-commerce will penetrate the whole industry
According to the current development speed of e-commerce, almost all industries have taken the path of online sales. According to incomplete statistics, women's Wear, underwear, men's wear, sports, outdoor, women's shoes, men's shoes, bags, cosmetics, personal care, mobile digital, computer office, maternal and child, toys, food, household appliances, household appliances, furniture and building materials, jewelry, watch glasses, home textiles, household decoration, books, audio and video products, home Baihua, auto parts and decorative articles, etc, they all belong to industries with mature online sales and online shopping habits.
Health care products, including nutrition and health care products, nourishing and health care products, household medical devices, and other medical and health care products have all begun to sell online. Although some of the more subdivided categories do not sell well, however, the overall online sales scale is growing.
There are still some major industry categories that lack significant progress in network sales. The O2O model is being explored mainly for intermediate products of big furniture and building materials. However, the sales of industrial products and virtual knowledge products on the Internet have not been significantly improved. Due to the complicated sales process and usage, e-commerce in these industries will exist in a unique form.