Industry web site to members as the core or advertising as the core of the program

Source: Internet
Author: User
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Industry sites in the last few years can be said to be a very good website project. To today's preconceived industry site although not very good development, but to feed themselves or not much problem. After all, it brings together people in so many industries. But there is a problem can be said very clearly placed in the front of such webmaster, that is, the site to the VIP members as the core, or the home page ads as the core good?

However, most of the industry now sites are based on the home page ads as the core. Mainly because the VIP members are difficult to develop, because the industry site is generally not directly generated by the business. To the industry site, in addition to advertising-oriented, to enhance the brand, almost no more than through such a site generated offline transactions. However, if we use a kind of antagonistic thinking to think, we take the VIP member to dominate the industry station form what?

We can not give the owner an empty brand to upgrade the possibility, we want to give him a real, can through the industry website to produce the possibility of trading. Although it cannot be paid online, it is possible to achieve an offline transaction. The individual company operates the East OU pump valve Network www.dopv.cn also has been thinking. After all, we entered early, lost the first advantage. After some time our team's thinking, personally think that the VIP member as the core to dominate the entire site is feasible, the following are some of our programs.

 1, Home integration VIP Member

The homepage of the website can layout some advertisement bit, these advertisement bit we do not need to push strongly. Just let it go and someone needs to sell it. We have VIP members of the supply, agents, enterprises and other information all with the home page to display, to the VIP members to promote. Sort by the time the member is updated, you can give it a timed update, you can also let it operate the way to update the information itself. Of course, this sort of way can also add the weight of this member, such as VIP the second year, then show in front.

  2, search page layout VIP Member

There are a number of search pages here, such as the search for the supply of time, search quotes, search enterprises, as long as the VIP members, are ranked in front of the list. This is also a VIP member's selling point.

 3, the integration of category keywords

For example, we operate a pump valve network, which has a lot of product categories of words, such as ball valve, butterfly valve, gate valve and so on. Such a word is not only the optimization of the page, but also users quickly indexed products, look up the product page, use the home page to place these product categories, or the Sub column can also be incidentally such categories. Form a lot of users habitually do not search, directly and quickly click on these categories to reach that page, so that the VIP members of the information to be arranged in these categories page, to help its promotion.

4, the promotion of the shop

Shops can be said to be a small business station. VIP members can be separated from ordinary members, the VIP members of the layout, art to achieve the best. The VIP members of the shop page optimization to achieve the best, enhance the probability of these pages included. Enhance the user access to these shops and other experience.

The above points is a prototype of our program, as for more detailed operation, with words is difficult to complete. Hope that you can pay attention to our future revision. Our summary is the VIP member form as the core to lead the industry site, do not know where this road will go? Look forward to working with you for progress!



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