Integration of SEO and Ueo may be Seoer's way out

Today I see the same paragraph describes SEO, "the development of the SEO is uncertain, you can not predict what will be 10 years later, it may have a better market than today, may be completely killed by the search engine, you can not make accurate judgments about its future." We know the fact that the search engine constantly change the rules, so that you seem to master the SEO skills, in an instant it does not work, you need to constantly to meet the search engine, search engine any important technical changes, SEO may be a disastrous blow, so that you become uneasy. "Look again after these few months Baidu's constant K station, down the right and the site rankings down, I believe that most of the webmaster's confidence is hit, no direction or even see the light." Since SEO skills so difficult to grasp, then why not take the SEO slowly into the ueo, perhaps the combination of the two is our real way out.

SEO is Search engine optimization, the original purpose of SEO is to use a certain technical means or a good ranking, improve the site traffic. Ueo is the user experience optimization, the site for the user experience to optimize, improve the conversion rate of traffic. SEO is for search engines, UEO is for users. Today's enterprises do most of the network to promote search engine optimization, but did not pay attention to user experience optimization, so that the optimization is to copy some of the value of not high content in the Enterprise website, and then for the pure SEO and construction outside the chain. Perhaps it is this reason that led to the SEO forum reduced to professional for the hair outside the chain; perhaps it is this reason that led to light years SEO forum closed; Perhaps it is this reason, the network repeated too much information, perhaps it is this reason, the Site keyword rankings continue to decline. Then we in the work how lets the SEO and the Ueo each other merge together?

　One, keyword blending and content can be read

An article can get a good ranking by what? The premise is this article to include, if not included, everything is in vain. Then the theme of this article can be highlighted, such as the theme of an article is "Shenzhen website construction How much money", in this article to repeat the cost and price of these relevance of the words, not only to the user feel that this article highlighted the topic, but also let the search engine easy to understand the topic of this article, when triggering the "website Construction price" Search conditions, the search engine will think this article relevance is even higher, so the ranking is relatively good. Keyword high degree of blending, and then the value of the article is high, such an article constantly to people click, and constantly reproduced. Valuable, subject-related strong articles want to not get good rankings are difficult.

　II. content Update and internal chain

If a website wants to keep getting traffic, it must continuously provide readable content, as if the muscles want to maintain vitality, it is necessary to keep the blood flow. Look at the high flow of the site content update frequency is very high, but a Web site content although has a certain readability, but a few months have not updated once, people will often lose interest in this site. It takes 21 days for a person to develop a habit. If a user does not visit an old site in one months, he will slowly forget it. If the user frequently accesses one, then a habit is formed. Habit is terrible, when training a user constantly visit the habit of the website, your website can Chengzu treasure disk. Because the content update frequency is high, so the information of the website is very big. If there is no better internal chain, the general new users can hardly find the site before the information, the old information will be slowly covered, resulting in the disappearance of the index library. Within the chain of full links and site content Update frequency is high, whether it is for search engines or users, are all benefits and no harm.

Third, the article format and the rate of collection

After the industry test, the more formal the format of the article, search engine included the faster the speed. An article if it is a topic or important information in bold and other formats to mark, so that users clearly know the important information of the article, easy to read and understand, user-friendly information extraction. In the forum, even on the website above, often see the first word is below, even paragraph confusion, garbled and so on. Such a lump of things, let the release of information people feel nausea, not to mention the user, unless the content of the article is unique, unique and very strong, there is no such information on the network, users will be patient to see, but the creation of this lump of things out, presumably there is no value to say.

SEO and Ueo There are many places we need to work together in the future, the search engine and users as a whole, in order to better integrate our thinking. Search engine recent behavior is to want to SEO and Ueo, perhaps we have long found that we just do not want to change the way of working, from this perspective, the habit is really terrible.

Article by Shenzhen website Design http://www.netpai.com (Pange) original, reprint please indicate the source