Interactive design: The experience of scoring pattern design in e-commerce website

The so-called "comment" does not have to have a text box, the user input to submit data, the broad sense of the comments, including the user's any "stance", typically such as scoring. I contact E-commerce time is not long, the earliest should be 04 on ebay shopping, but the scoring model is also familiar with the design, share a few ideas.

The first grade is simple "1 points, 2 points, 3 points, 4 points, 5 points" drop-down options, the most soil select+option combination control. Later, the general changed to the Radio radio, mainly in the interactive perspective reached a consensus. Because the Select+option drop-down menu points two times, the point is expanded once, the point two times selection, and it has to be opened to see what the current selection. The Select+option group is suitable for occasions with multiple options, but there are not many options for scoring here, for specific reasons see below.

On the very system or the five-point system, the current mainstream should be a five-point system, at least in the field of E-commerce. I personally agree with the reason that the five-point hierarchy is close to the user to judge things good or bad standards, remove the middle and two extremes, there is also a fuzzy scale optional, and then more complex, and less feel enough. Some colleagues mentioned that the system can improve the average score, because the level of segmentation more after the user hit the probability of low points will be reduced, relatively moderate seven or eight chapters increased, with data support. Another peer mentioned that the system will increase the user's cognitive costs, reduce user participation, but also data support. I think it is better to look at business goals, precision operation of the five-point system is easier to understand, leisure and entertainment is very system may be more fun.

In addition, there are negative mode, such as "2, 1, 0, 1, 2" Five options, common in news content sites. I understand that the evaluation of objective facts often requires a more intense emotional catharsis, and a five-point grade is better suited to convey good, and how good such a guided vote. Therefore, the negative distribution system is clearly not suitable for e-commerce sites.

In the visual design of the promotion, in the pentagram image before and after, there are designers to create a lot of modelling to convey the meaning of "scoring", such as gestures. At present, the figure of the pentagram is still dominant, which is surprisingly consistent between the eastern and Western cultures.

I think the most valuable innovation in the scoring model is the client implementation technology, in January 06, the CSS dynamic display level selector published a new design pattern, in fact, is later in the accelerated picture display to mention popular CSS sprites technology, new things always let the peers excited unceasingly. At present, there are many cases using this scheme, and the data display is good.

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