Internet product Design: an appropriate disorder information design

Recently looking at the "Polar Bear" book, in the previous section, on the concept of IA, there is a picture, impressive:

Disorder of the Bookstore

An important goal of IA is to make information orderly so that users can find and use it. A typical IA application is library management, including libraries and bookstores. But there is a bookstore in the United States, its books are not arranged in a traditional mode, at the same time allow customers to find, but "clutter" of the "heap" on the floor, so that customers to see and look for, it does not want to know what to buy "what book" Customers to purchase books, but to give customers a "look for surprises" opportunity.

In fact, I think this mode is quite valuable in the process of online shopping. Now includes Taobao, as well as Paipai and other sites, will be the orderly information, and help users quickly find the product as a user experience is very important part of the most important part, search relevance, accuracy through a variety of different technologies in the promotion, but in the actual shopping experience, Many users are "not sure what to buy", at this time a very orderly market is not necessarily the user needs.

For example, if you are shopping in a large shopping mall, as a customer, do you really know every time, or do you know exactly what you want to buy? Give you a search engine input box, do you know what keywords input?

I want to explain, and the concept of transmission is this, when shopping, I believe that more than 50% of the shopping behavior is through "ambiguous" action, ultimately to determine the goal of shopping.

At this time, I have a problem, we unilaterally constantly improve the order of information, so that the search is simpler, whether it is forgotten what? Forget a very, very important direction, is "stroll"??

How to meet the user's ambiguous shopping demand through proper "disorder", let the user realize the "surprise" in the process of shopping, "Wow, there is such a commodity?" ”

Taobao has more than 100 million of the merchandise, in addition to a number of common items, in fact, there are many many products are rarely seen by users, and even can not think of some, at this time, the common "orderly" shopping model can not meet the needs of customers, "appropriate disorder" of the value of the place in

Of course, how to pass on the Web page, and realize this "proper disorder" is a technical and commercial issues, I think it is worth the effort to put in the product, technology to try.

In fact, I always like the windowshop.com mode, I think this is a good "proper disorderly shopping" attempt.

Happy New Year to read friends! Good luck!