Introduction to ASP. NET and SEO (I)

Before the ASP. NET Website is complete, there is a detail worth noting: we need to prepare for the website platform to support our search engine optimization (SEO) efforts. This is an important issue because it directly affects the profitability of a website.
 
Today, search engines are the most important tool for people to search for information and products on the Internet. Needless to say, ranking first among the main search engines with the most important keywords of the website will help increase the chance for users to access and consume your website, instead of going to your competitor's website! A good search engine optimization will greatly help the sales staff to perform online marketing.

 

We use a series of ASP. NET tutorialsArticleTo explain: the entire website applicationProgramHow to Make search engines friendly, and how to improve the existing ASP. NET Website to make search engines more friendly. This article is from ASP. NET tutorial-blog Park. For more information, see the source.

 

Key content:

1. use URL rewriting to implement the keyword-rich URLs and use a static URL to replace the original ASP. NET Dynamic Web page url, such as default. aspx request or use various query string parameters to get catalog. aspx request. URLs support Seo, such as http://www.example.com/clothing-for-women/summer-c1.html. We will discuss more about it in future ASP. NET tutorials.

 

2. Correctly redirect the old or mistyped URL address to the correct URL address. This is especially important if your old URL address has been on the Internet for a while and there are already web pages linked to them. This step will help ensure that you do not lose any ranking of your old website, and the new website will not be punished by false duplicate web pages. The process of converting URLs in various forms into standard forms is called URL Canonicalization ). We will discuss more about it in future ASP. NET tutorials.

 

3. Redirect default.aspxand index.html requests /. This is important because we do not want the same content to be copied on different URLs of your website. You will understand that this may result in an implicit or clear search engine penalty.

 

4. Use 404 (the webpage is not found !) And 500 (Server Error !) The status code correctly reflects the webpage Problems of the website.

 

More details about how to optimize the overall search engine for websites (taking e-commerce websites as an example:
• Tag optimization. Use the webpage title and other tags correctly so that the search engine can identify the index on the page.
• The content is unique. A certain level of directory (such as product category) does not contain the same page or page segment, it may be punished by the search engine.
• Important in-depth pages such as products, departments, and classified webpages can be easily accessed.
• Each page has its own title and reflects its topic content.
• The product list links all subpages by PAGE, instead of using only "previous" and "Next" website links. This makes the product page easier for both web search engines and users to access.
• Product images have ALT attributes.
• Use flash and Ajax as little as possible because its content cannot be directly read by search engines. Of course, Seo can be used to optimize flash and Ajax content, but it is technically difficult.

This is a basic and simple overview of ASP. NET Website optimization. Welcome to the ASP. NET tutorial-blog. This series of ASP. NET tutorials will explain the above outline with examples later.