is online education free in China really reliable?

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The free model has long been nothing new in the business world. Since the advent of Internet technology, this model has been a growing trend. While the free model gives the business the space to imagine, the risks of its existence, if poorly handled, may be in danger of falling into the mire.

First, if the attempt to gather consumers for free, to obtain a word-of-mouth effect, then may overlook the phenomenon: free after the user's "value" of the product is likely to decline, so that the original quality of things difficult to obtain the imagination of feedback and word of mouth spread. Second, the free mode means cost, if not on the free basis to find another profit path to subsidize, then once the core content research and development is limited, the enterprise will probably slide into the "Technical hollow" or "inner hollow" of the mire.

Online education Platform Wisdom Class network recently announced the postgraduate examination training free, let it become after YY100 education online education industry Another use of free mode enterprises. While it is claimed that the platform technology and content development advantages can give students a high-quality curriculum experience, in other words, it brings user traffic and stickiness, but whether these products can really give the user experience to get feedback and trigger the spread, whether it really activates the enterprise internal ecological chain, will have to play a question mark.

There are too many examples to prove that free for users like the Three Kingdoms period advising said "chicken ribs" like, "food tasteless, discard." A simple example: a common tool in the ground-pushing process is to attract users by sending free gifts, but practice proves that few people really take these free items seriously. It's a good idea to think about the experiences of yourself or the people around you.

From a psychological point of view to analyze the problem is actually more concise: do not spend money on things users will not pay too much attention, do not pay attention to the nature of the product will not have a harsh attitude and positive feedback psychology. Such a look, no pain point stimulation, user experience not to go, so-called word-of-mouth communication will be large-scale appearance, it is indeed questionable.

In addition to the problems that may be difficult to obtain, the cost of non-return will be a big test for businesses. Short-term burning money may not be a problem, but for a long time to continue free, cost subsidy from which a fixed profit channel to obtain, is a must solve the problem.

As mentioned above, some people may say that the effect of free advertising can stir up other plates, such as the user flow of the plate, or the tens of thousands of people who are attracted to the entrance examination of the students themselves is to go abroad, research and other fees plate potential crowd. But this seems to be more in the painting of an invisible "cake", stay in the imagination stage, whether it can be done is really a problem.

Similar to the October 27 of the music video conference and Jia Yueting Pavilion of the cliché: "Ecological anti". Let the ecology produce powerful chemical fusion reaction, form open closed loop, has been the dream of Jia Yueting Pavilion. specific take lok 1s 1099 from the price to discuss, the so-called "eco-subsidized hardware, lower than the cost of production pricing", plainly speaking is through the platform, content, terminal and application of a series of ecological chain to parcel users, bundled in several lines of business maneuvers, and then through other lines of business to try to wipe out value and profit. But the problem is that, as a result, the dish of the music vision is too large to consume too much resources, and it may well look wonderful and the feasibility is difficult to estimate.

If profitability is insufficient, there is not enough money in the future to continue to subsidize "free", and if content output falls in quality, then it is likely that the risk of "content hollowing out" will come next. When it comes to "content hollowing out," We can go back and look at "technology hollowing out". The 1996 color TV industry price war, for many people may be a lifetime of memory. Konka and Changhong later down, and this continued price war is not unrelated. The mode of burning money causes the enterprise profits to plunge even to lose, cannot divert enough research and development funds to develop the core technology to improve the competitiveness, finally the two sides can only fall into the "price war" quagmire.

The cost of free pressure if not solved, in the absence of money to further invest in research and development situation, the wisdom class network even because of the free effect in a short period of time to obtain a large number of users, but whether it can continue to ensure that the core content of high-quality output, whether the content research and development into a long-term core competitive advantage changes the market by scale, compressing the hardware profits to the cost-effective circle of users, while Apple optimizes the closed-loop ecology and hardware and software experience to improve the hardware premium, by selling core technology to achieve high profits.

This also explains why in the third quarter to become the number one producer in China's smart-phone market, and Apple's handset sales in September became the first in the country. The fact that the scale effect, price subsidy led to the core technology research and development is insufficient, in the "Technology hollow" situation, sometimes can only look at technology-based enterprises to ride the dust away.

So, what about the network of intellectual lessons? Relying on the free game chess, in fact, is still in the gathering scale this stage. And this model for the cost of the enterprise is undoubtedly huge, once unable to find a strong profit plate subsidies, once unable to research and development of technology and content research and development of further investment, then it is "technical hollow" or "content hollow" is probably not far away. If this is really the step, the "free" path still need to continue to go?

is online education free in China really reliable?