The success of Starbucks coffee chains lies in its creation of a coffee culture. Starbucks has become synonymous with coffee culture, and Starbucks has become a giant.
Can we grow on the shoulders of giants?
According to the survey, 33% of people go to the coffee shop to take a rest, and 23% of them pass the time. That is to say, 57% of people go to the coffee shop for no purpose, according to statistics, 55% of people do not drink coffee when they go to coffee. Why? It is for experience. So how can we better grasp this group of consumers?
The success of NILU coffee: it is good at taking advantage of the coffee culture created by Starbucks. The important thing is experience. NILU coffee adds visual and auditory experience on the basis of Starbucks Coffee, expanding the space for coffee drinking.
In And, it was rated as one of the 10 fastest-growing companies in Europe, growing 20 times in 3 years. Its success lies in better grasping the essence of the industry.
I went to the island for a coffee. After I drank the coffee, I called a noodle. I felt like a regular restaurant...