Keyword stuffing-seo Basics

Keyword stuffing)

Keyword stuffing) A large number of duplicate (stacked) keywords on the page. The keyword density is used to increase the relevance of a specific keyword on the page, so as to increase the ranking of the keyword on the page in the search result. This is because the early search engine rankings adopted CorrelationAlgorithmTF/IDF To evaluate the relevance between a page and a keyword. Keyword stacking utilizes the defects of this algorithm.

Keyword stacking is considered to be an immoral behavior. as search engines gradually decrease or even discard the influence of relevance algorithms on rankings, they use specialized detection algorithms (such LSI ) To combat this cheating technology, keyword accumulation has gradually lost its value.

The most common keywords are repeated in the title, Meta keyword, Meta description, and page content. Hide text) , Hidden Link) NoScript and so on.

Keyword stacking not only has the risk of being K, but also greatly harms the user experience and ultimately damages the interests of the website. Of course, this does not mean that keyword optimization is not required. For pages with high-quality content, the search engine and the user are informed of the relevance between the page and a keyword through Good keyword optimization, it is beneficial to both users and search engine rankings. However, you must pay attention to the keyword density during keyword optimization and adopt a natural approach.