Learn how to set the webpage title for Seo website Optimization

Learn how to set the webpage title for Seo website Optimization

Today, let's learn how to set the webpage title for Seo website optimization. We all know that long tail keywords generally refer to weak and unpopular keywords that are placed on the website column pages, topic pages, and Article Page. For a large and medium-sized website, the SEO strategy focuses on Long Tail keyword optimization. So the article title optimization here is mainly for long tail keywords. The title of a webpage is displayed at the top left of the browser. We know that the title is the most important parameter used by the search engine to determine the subject of the current webpage, it is also the most important internal factor in Seo. Currently, in common search engines, the title is usually 60 characters, that is, 30 Chinese characters. If your webpage title contains more than 30 characters, the subsequent content will be truncated, please take note of this. The title of the webpage on the Content Page of the article is generally the title of the article. Here I will mainly talk about the article title optimization skills. As for the optimization of the website content page, Xiao Han has also said before, I will not go into details here. I. Selection of keywords It is very important to sort out and analyze keywords before writing the title of an article. When selecting each keyword, we must consider two points: value and relevance, after grasping this point, a keyword can be expanded. Of course, it is easier for anyone who knows about this project or product. You can use related keywords to expand it. If you are not familiar with this product, it doesn't matter, I have also talked about keyword selection techniques before. There are many methods that are suitable for keyword selection. 1. Value Type of keywords The Value Type of a keyword is the key of our choice from a certain perspective. If a keyword has no value, we do not need to optimize it, therefore, judging the value type of a keyword is a comprehensive consideration. You can judge the value of a keyword by searching habits, Baidu's index, search result relevance, and so on. 2. Relevance of keywords For an e-commerce website, the product name may be changed to another product by changing the word. For example, clothing and uniforms are completely different, therefore, you must pay attention to this point when doing this. Even if you are not familiar with the project, you can find someone who understands the project. Otherwise, you will spend a lot of manpower and material resources in the end, the result is in the opposite direction. 3. User Experience Is it in line with users' search habits and requirements? Do you search with other keywords, understand their thoughts and meanings, and select different netizens. Ii. Keyword matching degree Keyword matching degree mainly refers to the degree of convergence between the title and the keyword you search for when you search for a keyword in SE and the webpage that appears the search result. For example, we search for "secret" in a search engine" If our title is just "secret", then our title is completely consistent, so our title match degree is 100%. For example, if our title is written in Bo Baiyou's blog, we are completely consistent in a sense, but the search engine gives the word segmentation weight to the title, the resulting results will often have another effect, and the title matching degree may be only 70%. For a search engine, the title with a high degree of matching in the search results is given to the most consistent with the search engine ranking. Of course, other factors are excluded here. Therefore, the combination of each long tail keyword and the choice of each word should be very important, because even if a word is wrong, it is likely to be another result. How can we combine the keywords of an article to obtain a better ranking? In fact, this is a matter of great interest to everyone. For us, every article published has its own value, therefore, we should analyze and consider the selection of articles and themes. The most important thing is to organize and combine the keywords selected during keyword analysis and selection into each article. This is the focus. 1. Concise title As mentioned above, the title has a matching degree for the search results, so especially for long tail keywords, it must be well done, simple and clear, and work around a topic, if the title is too long, the keyword density is diluted. 2. Text in front of the article title When combining keywords, we should pay attention to the importance of the previous words. Seo friends know that the higher the keywords are, the higher the search engine gives weight, therefore, when combining a title, you can forward important keywords. 3. Relevance of article titles Relevance is used here not only for optimization, but also for better user experience. We all know that we are doing seo, however, our goal is to be able to have more users to choose from. Our results are for customers, so we cannot forget about Seo. We only care about what users think, we can get more. Do not underestimate the importance of article titles in Seo, because keyword is the lifeblood of Optimization in many cases, do not let yourself optimize for a long time to find that you did not focus on the results of a user. In comparison, your goal is to go to Russia, and your preparations in the early stage are not well done. You have been heading south, in the end, when you find that there is a problem with directionality, you may have arrived in Singapore. At this time, the most recent method is to return the result based on the original path. But for Seo, if the original path is returned or everything starts from the beginning, it is better to select another domain name to re-do it. So here, I would like to remind my friends again, seo is just one of our methods for online promotion. The result we want is to get the user's access and selection, so don't hurt the quality of our results for a process.