Liu Yugang: Good website and SEO have nothing to do

　　

SEO, search engine optimization, is always the topic of the Internet prosperous. Many people think that SEO is the essence of the Internet, on the internet, with SEO has everything, no SEO on nothing. Below we want to say, is a kind of opposite view: Good website is do not need SEO, even if do not take any SEO measure, you can also create a true sense of good website.

What does a good website need

SEO companies use SEO skills are usually divided into two categories-"white hat" and "Black Hat." Black Hat SEO is a professional term SEO, used to express all the characteristics of cheating SEO techniques, such as the use of multiple Web sites to deceive the system, using search engine algorithm loopholes for profit and so on. Black Hat seo nature is bad, but frankly speaking, white hat SEO is better than where to go.

White hat SEO users will usually abide by the rules of the game, they do not violate all Google service agreements, adhere to all the SEO techniques they consider legitimate. But in the end they tend to forget their starting point.

SEO Company has only one goal-let the site into the mainstream search engine keyword search results in front of the position. They don't think about the content of the site, just get enough keywords in the content. As long as the search engines can include site pages, they will not even be concerned about the usability of the site. As for the site bounce rate, visitors stay time is not the scope of their consideration.

If your site content is not related to the content of the user to search, even if the ranking is high, the user will be in a few eyes after the sweep to leave without nostalgia. Of course the fishing site is an exception, but even phishing sites will not have only keywords.

Of course, here to declare: Not all SEO companies are the same. Some SEO companies have confirmed that they are in the right way to help you in good faith, and some do have enough SEO knowledge and can use a part of the latter, of course, the number of the former is less.

　What are you supposed to do?

　　

The intent of search engines is to rank web search results in the best and most relevant order. Note: It is the best and most relevant site, not the "optimized" one.

Many SEO experts "SEO strategy" and excellent web designer to "How to design a good site" the answer coincides with: the use of appropriate titles, links simple and rich structure, site navigation clear, content and subject-related and easy to read, content is readable, there is discussion.

If you want to do a good website, then please do not worry about search engine problems, first of all you need to care about is your site itself: The site code is normal, site access is not normal, the availability of the site, content, and ensure that the content of the site can attract eyeballs. These will let the search engine give you a better ranking.

As long as you are developing your site in the right direction, focus on the needs of users, search rankings naturally went up.

　Write at the end

For the site, high ranking is not the beginning, nor should it be the end.

Some people use the location of the store to compare SEO search rankings, the best ranking is like the bustling downtown shops. But even if your "store" is next to Gucci or Prada, no one will patronize if the store's merchandise customers don't like it, or if the shop assistant is rude and annoying. To step back, even if someone did not know before, entered the shop, they will come out in a while.

The site itself is the most important, good sites will get good rankings, this is the original meaning of the search engine.

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