Lurking in SEO behind the secret event marketing

We do as a SEO people, what we are doing, in fact, there are many people want to ask this question, but we do optimization in the end is for what that, in fact, we are an auxiliary role, but the previous so-called advertising to do the media up. So what is lurking behind us then, let's talk about it-event marketing!

The so-called event marketing, refers to the enterprise or individual a series of planning, organization and use of the news value, social impact and the star effect of people and events, to do publicity, attract consumers, but also affect different groups, which is why many big corporate companies spend all the money to do these advertising campaigns. These are not only particularly influential, but also the understanding of our corporate image, reputation, and various circumstances. So in recent years to see network Marketing on the track, not only the area of publicity, but also relatively large impact, but also greatly reduce the cost of the enterprise.

　　

The above figure is the event marketing information involved in a large, more widely disseminated characteristics, the following to talk about the characteristics of the event marketing, and SEO are similar places, why we want to combine SEO and event marketing together.

Importance refers to the degree of importance of the content of the event. To see the extent of the impact of a thing, mainly to the social impact and the scope of a wide range. In general, the greater the impact on the more people, natural influence is also relatively broad, the publicity is also very valuable. Let us illustrate: Spring Festival Gala is all Chinese festival bar, then in the Spring Festival Gala teachers in the sketch is not a household name, I dare to say that China has at least 500 million people know Zhao Benshan teacher, this is the media, network information, a propaganda efforts, there is a god nine of the information to know a few people, Not only in China's greater influence in the world is also relatively large. But as an SEO personnel, we can exaggerated, vigorously publicize their products and information to let more people know. That's where it's important.

Second, targeted, in fact, in this regard is the former sales staff said everyone is my customer, there is no mistake in this sentence, but we do not do anything to achieve comprehensive, because we are different to consumers, sales often say "is not like, like rather than" for example, You sell children's clothes, you ask an old man to buy your clothes to wear can do it. So we also want to analyze, customers in the prospective customers, customers in the consumer. But we also have to consider the location, targeting the crowd, so that we can find the direction of the easier to start. So as an SEO personnel, to learn the direction, understand your customer groups, to do keywords.

Third, the significance of some corporate companies to find star endorsement, celebrities, historical ancient city and so on to do publicity, we say that the last time hit the "Zhen Huan biography" is more high ratings, it means that many people know, so the enterprise began to have ideas, using the "Zhen Huan biography" to advertise for themselves, If many people are curious, they will go and see what's going on. That is not light and easy to get the ads out, we say SEO it, we use some news news, novelty events, celebrities, gossip, and so on to do publicity, it will attract a lot of people to click on your site, so that your flow increased. The weight naturally went up.

For these, I just hold a personal point of view to look at the combination of SEO and event marketing advantages, after all, want to do these still have some difficulties, I think we as SEO practitioners, we are using "thinking to determine action" can not let the action to influence our thinking, regardless of your site has been K I would like to say a sentence

"Calm lake, not make a brave sailor" we have to hold "if the horse knows its true strength, will anyone dare to ride it?" We have to constantly think, summarize, analyze, learn is a long-term battle!

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