Mixed kid: Website update frequency for SEO impact

In recent days, the site optimization mixed kid in their own area QQ group saw several groups of friends in the discussion article update frequency of this problem, one of the topics caught my attention, the exact words "someone's Wuhan SEO site updated 3 daily, and my site only one weeks to update 1 articles, My blog ranking how compared to people ah ", at that time did not participate in the discussion, but the rise today, think of this topic, and then share my views on this aspect of it, or the old saying: Master do not shoot bricks! First of all, we still look at the picture, so that we can more intuitively understand:

Zac Blog keyword "SEO" ranking long-term occupy the home page, and the update frequency of this site, October is 3, the most recent one-year update of the most one months is 4, generally 3 or 2 articles. Mixed-Kid Blog and then look at another site's keyword rankings:

Star Arrow eldest brother blog search keyword "Beijing seo" long-term occupy home page, and the latest update is 2011 April 14, these sites update frequency is not high, but the ranking is very good, may be a lot of people will say that the history of these sites, articles good, outside the chain more, so it, Let's make a comparison of the most common chain numbers, or look at the data from these 2 blogs:

From the above figure can be seen, 2 Daniel's website outside the chain of data is not prominent, and we also know that a site ranked like a woman, figure and face and skin are measured this woman beautiful not factor, beauty contest is to refer to a woman combined with the results of the rankings, and to do the same site optimization, A lot of factors are occupied, but one of them is a little bit important.

Pull away a point, the above figure just want to let you more clearly see the website update strength in the rankings in the end what role, Webmaster Circle in the circulation of such a ha "content for the king, outside the chain for the emperor", and according to my website optimization practice These years, this is the truth, as long as some basic elements no problem, these 2 aspects do , the site ranking is no problem!

1, the need to update the site: We all know that the site is a collection of web pages, and the Web site more rich, more Web pages, such a site is more attractive to users browsing. And now the search engine is more and more attention to user experience, the user experience is good, search engine nature can better give you a good ranking of the site. Content update is the survival of the site, and a site to be active and rich enough to attract and retain people for a long time, then the site's updated frequency must be mastered. These days not many do many different kinds of sites, there are a lot of service to the site, and then I did not manage, the article also did not update, found that many sites are still very good rankings, and these sites have in common, early in the SE inside very good performance, and later also not much good new stand out, So today I still summed up some about the website article update frequency this block for SEO impact. There are a number of single page site, just to provide a simple service, such sites if the ability to do rankings, but also do not need to update, because you can maintain the entire page of beauty and so on.

2, the article update or not in the search engine performance: If the early weight accumulation is very good, in Baidu performance is also very nice, in the late and not many competitors appear, and this site was treated as a industry benchmark Baidu, such a site in the late even if not update rankings will be maintained. I have met many, but in the future, such a situation will no longer exist, at least it is a performance of SE progress! and some sites due to the history of shallow, outside the chain less, such a site can also be published by a large number of high quality articles to make up for the defects in the search engine rankings are very good situation, Such examples abound, specific now I can not find an example, but when there are around, so for the site update frequency or to be comprehensive consideration!

3, the website update frequency grasps: believe that a few sites and optimize the whole process of the friends know a degree, if we just to meet the search engine, this frequency can be based on their own time to grasp, but it is best to have a rate, do not like the blog to update the portal, If we are simply for SEO and SEO, you can consider in the case of not affecting the search engine ranking mechanism, you master this update frequency, you can update every day, update every week, of course, can also be updated one months (as long as you can guarantee the ranking of the site will not drop the situation)

According to my personal experience, if some small enterprise sites, such sites usually search related keywords are not much, so for the key words bounce rate may not be high, such a site even if there is a bit of competitiveness, the early weight of good, late not update also no problem, in writing this site, I also took a few of my customer site to test, found that the article has not been updated for several months, in the update immediately included, rather than some people said every day to keep updated----search engine spiders to your site! Well, this article is not easy to write Ah, before just write almost finished, do not know what to do, All of a sudden all gone, only to write again, or affect the mood ha!

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