Mobile application SEO practical experience sharing

Everyone feels confident in their application, well, some people may not be. But you dare to upload an application or a game to the market, there must be something to look forward to. Then, a week passed, one months passed, incredibly there is nothing to download, the comments are also less pathetic, Why? It's not necessarily your product, you should think about it, do you do a good enough search optimization for your application?

If there are people who feel that SEO is not important, then we look at an example, this is an application in the Union Statistics new user Statistics screenshot:

　　

A new user statistics screenshot of an application in the Union statistics

The description optimization starts from December 20 and takes three days. Before the optimization, the new user is 400-700 people each day, after the optimization, on January 26, reached the date of the new user 5000 people. An effective optimization is the result of this change.

OK, let's take a look at the app and App Store seo.

First, getting a higher ranking in Google's search results is important to improving the popularity of apps in the App Store. Higher Google visibility will bring more downloads to the application, and the importance of downloading is shown in Figure 2.

　　

The App Store ranking algorithm that developers estimate

This is the App Store ranking algorithm that some enthusiasts estimate. rank = download today x8 + yesterday download volume x5 + before world load x5 + before the world load X2. So, the amount of download is very important. Of course, there are praise and so on.

　　Use search engines to find mobile apps

Users can find a mobile application through a variety of app stores, as well as Google and other search engines. There are two aspects of search engine optimization for mobile apps and app stores: keywords and links. Search Engine optimization has three basic concepts: get more crawl, optimize content, increase credibility through links and social media. The only difference in mobile application search engine optimization is that it is not an optimization of the application itself, but rather on the home page of the application.

Like mobile apps, search engines don't understand what audio or video files are. However, the content of the video file can be retrieved and used by the search engine to understand what the video may be related to. Search engines cannot crawl mobile apps to see what it can do, who is better or why to download it. Typically, an application will have two page optimizations: the App Store Web page and the application owner's site page.

　　Optimization within the application store

When you submit an application to a variety of app stores, whether it's Google Play Market, Apple's App Store, or marketplace in Windows, doing optimization is a must! The title of the application determines the title tag and URL that the application hosts on the Web page and affects the keywords associated with the application. In the name of the application to highlight your brand app's program name, description of the most important, according to the user's search habits to develop the corresponding product title writing rules. Easy to understand, and can cause interest, increase the click rate. At the same time, the description of a sentence is not acceptable! Don't expect a few words to make users interested in your application, you're not an ark. In a sentence, or two or three words: This is a typical programmer style.

Groupon's Android client, for example, is called "Groupon's-Daily offers, coupons" in Google's marketplace. First of all, finding Groupon customers is easy to find and then looking for an app to offer coupons to customers will also be able to find Groupon. In this way, Groupon intercepts new customers, who may not be familiar with their brand, but know that they want a discount and a coupon.

　　

Page of Groupon:

The application store also has a keyword field. Unlike traditional web site seo, the keyword fields in the App Store do not affect search results.

The categories that the application submits are also important. In many cases, an application can have several categories of appropriate partitioning. Select the features and user groups that are best suited to your application, and also include the least competitive applications category.

Finally, there is the importance of the description. First of all, to describe the function of the application, write separately according to the function, and then write the application relative to the advantages and differences of similar products, if the reason is sufficient, can also write directly why the goods. Finally, there must be a few warm, such as the user how to seek help, e-mail to whom. You can also add more keywords in the description to make it easier for users to search for your application. For example, write a Keywords & Tags section, write down a bunch of keywords. But do not write, if Google has been found very likely to be the next frame.

　　The effect that HTML5 may have on SEO

Recently HTML5 compare fire, I casually said HTML5 may have the effect.

First: Make search engines easier to grab and index. Heavy reliance on Flash's website, HTML5 is a hope. For example, a flash site to switch to HTML5, first search engine can crawl your site and indexed content. All the content embedded in the animation will be read by the search engine.

Second: Enrich the function, strengthen the user experience. Another benefit of using HTML5 is that it can add more functionality. Social-networking tycoon Facebook has launched their long-awaited platform for ipad apps based on HTML5, and the gaming platform Zynga has also recently launched three new HTML5 based games that run on mobile devices browsers and so on.

Third: usability improvement. HTML5 can better promote user interaction. Multimedia sites can be more improved, especially on mobile platforms, using HTML5 to provide more high-quality video and audio streaming. Can believe that there will be more and more seoer began to study the HTML5 site optimization, for search engines, they will continue to update the algorithm to adapt to the development of HTML5.

This article source: Lou Blog