Network marketing tutorial-seo Preface

Network marketing has become the most popular business field, and Seo has become the hottest subdivision application. How to conduct e-commerce or website promotion through appropriate Seo is a hot topic in the industry and a marketing department responsible for website promotion for new users in the Internet industry, and topics of interest to leaders of small and medium-sized enterprises.

 

   In this situation, multiple friends, such as donews and 5gme, who are engaged in related marketing work, are together to decide what to do for these groups, so we have the right to create a special set called "books. To achieve the purpose of spreading experience, it was originally intended to be published into books. However, at the last moment, we thought that since it was a public welfare promotion, it would not be appropriate even if the book price was set to be lower. Secondly, since it was the knowledge dissemination of online marketing, the user group should not be a group that obtains knowledge through traditional bibliography, but should be spread through the network. Third, considering the ever-changing knowledge and technology of online marketing, Once printed into a book, it is difficult to update it in time and mislead readers. In this case, I decided to exclusively assign the entire content to Sina Technology serialization.

 

   Due to the rush of time and technical development, the content and views are inevitably not suitable for the times. Please identify them on your own. During this period, we will cite the classic discussions and cases of celebrities of your predecessors. Thank you!

 

   Since most of my friends are in Seo-related positions and cannot show up, I have no intention to leave my honors here.

 

Appendix: network marketing tutorial-seo directory I will publish the full text here one after another.

Chapter 1Network marketing
Section 1 What is network marketing?
Section 2 Network marketing Classification
I, Search engine marketing
II, Soft Text Marketing
III, Blog marketing
IV, Email marketing
V, Alliance Advertisement
Section 3 functions of network marketing

Chapter 2Search Engine
Section 1 Basic Working Mechanism of search engines
I, Search Engine Work Process
II, Collector
1, Linear collection strategy
2, Deep priority collection policy
3, Breadth-first collection strategy
4, Collection policies
III, Indexer
IV, User Interface
Section 2 Chinese Word Segmentation technology for search engines
I, Ambiguity Processing
II, Unlogged Word Processing
Section 3 Search engine challenges
I, Technical genre of search engines
II, Glossary
1. Full-text search engine
2. Directory Index Search Engine
3. Meta Search Engine
4. Automatic Classification Technology
5. Text clustering technology
6. Net text excerpt
Section 4 PageRank
I, What is page level PageRank?
II, How to determine the page level?
III, How do I know the level of a webpage?
IV, Significance of page level
V, Control Page Level
VI, Google's statement
Section 5 Search engine Profit Model
I, Google adwords
II, Google Adsense
III, Baidu bidding ranking
IV, Baidu webmaster Alliance

Chapter 3Search engine marketing
Section 1What is search engine marketing?
I,Definition of search engine marketing
II,Value of search engine marketing
III,Search engine marketing principles

 

Chapter 4. Search Engine Basics
Section 1. Spatial Domain Name
I.How to select a stable Space
II.Tips for Selecting domain names
Section 2: Search Engine robots
I.What is a search engine robot?
3.         Basic functions of a spider
II.How to identify and search robots
Section 3Understanding mainstream search engines (Supplement)
One hundred degrees (supplemented)
2. Google
3yahoo
Sisogou
Section 4How search engines view Seo
One manual (Supplement)
Ii. Is Seo illegal?
Section 3. Links
I.External link principle
II.Internal link principle

Section 3 Keyword strategy
I,Keyword Selection
(1) What is a keyword?
(2) select appropriate keywords
(3) Basic principles for selecting keywords
(4) actual steps for determining keywords
2. develop the habit of focusing on Hot Topics
1. Social News
2. Periodic hotspots
Iii. Efficiency Calculation of keywords

 

Chapter 5 Optimization of Single-sided pages
Composition of a head area
1. Title)
2. Mate attributes
3. Description ):
4. OthersMeta tag:

Considerations for labeling in the second head area
1. Title Length
2. Description and keywords
3. Importance of title
4. How to Write a description
5. Keywords label taboos

Iii. Composition of the body area
1. header label
2. Understanding of labels
3. webpage naming

Chapter 6 Optimization of Single-sided pages
Composition of a head area
1. Select the title length.
2 Description and keywords
3. How to Write the importance of title and title
4. How to Write the description and display window of the natural list
5 kW keywords Taboo
6 Introduction to other labels
II
Three tags

Chapter 4 submit your website
1. submit directly to search engine
2. Submit to search engine indirectly
3. Open directory submission
4. Submit to the enterprise directory
5. Submit to the industry catalog

 

Chapter 7 Optimization of external links
Technology 1
1. Use of the anchor Link
2 one-way link
3. Two-Way link)
4. Link relevance
Two ideas
1 black hat vs white hat
2. Evaluation of Linked Websites
3. Understanding of high-quality links
4-site group interaction
Level 3
1 dmoz
2. Purchase Link
3. Link bait
4. Bolg

 

Chapter 8 Optimization of internal links
1. Internal link Basics
1. Image Link
2js Link
3. Link relevance
2. Internal Link (advanced tutorial)
1 homepage link entry
2. Bread navigation
3. Empathy with users
Transmission of 4pr
5. Return the theme
Three-user internal-chain advanced
1. link security
2. link speed

 

Chapter 9 schedule of work
I. The first handshake with the search engine (submitted)
Two long-lost Spider (log)
Three Records, natural ranking
4. Evaluate existing external links
5. Construction of external links
Update yourArticle
7. analyze traffic logs
Eight established PPC
9. Analysis ROI

 

Chapter 10 Seo practices-website technical preparation
1. Status page
Status Code No. 2 and 404
3. Website Map
1) HTML website Map
2) sitemap
Iv. robots.txt
1) Introduction to robots
2) robots meta tag

 

Chapter 2 common SEO tools
1. Google Administrator
2. IIS logs
Three types of traffic statistical instruments
Four mainstream CMS systems
Five mainstream shop systems
Six mainstream blog Systems

 

Chapter 2 learn more about your website
1. Basic website Query
1. query basic Domain Name Information
2. Detailed website history Query
3. Website Host Header status code Query
2. query external website information
1. query the number of external links
2 PR real value Query
3. online query of batch security of links
4. online query of the same IP Domain Name
3. global ranking Query
Search engine input box
5. More use of Search Engine Query practices-How to Become a query master

 

Chapter 2Website Technical Reconstruction
1. Abandon the framework
2. Optimize your CSS to reduce server consumption
3 Javascript
4 flash
5. Effect of image size
6. Web page embedding
7 static dynamic web pages

 

Chapter 2Rebuilding Website Ideas
1. Three major elements of a website, text, images, and links
2. Search Engine favorite text
3 keyword density, web page noise, k your stage
4. Your HTML Tag
5copy competitor's website

 

Chapter 4 misunderstandings in Seo
Keywords: Build
2. Hide text
3. Camouflage webpage
Siqiao page
Five repeated submissions
Vi. Image page
Group 7 links
8. hidden links
Nine domain name Replication
10 link farm

 

Chapter 1 additional knowledge you should know about beginner's Advanced Skills
One hundred degrees
2. Google
1. What is sandbox?
2. What is dance?
Article 3

Chapter 4 SEM work in China
1. Notes about Seo
2sem Outlook