No SEO to optimize what the SME will do

Have seen an article, "SEO Challenge a picture to trigger the webmaster multilayer thinking", write is about whether SEO can live forever, the article does not really talk about whether SEO can live forever, in this article, I suppose if no SEO, small and medium-sized enterprises will find a new way of marketing promotion? Here are three bold assertions:

　　1, PPC is not optional

If you are a corporate boss, try to sell products online, as a marketing strategy feasible way, less SEO, in the past year summary, SEO War has been launched on two fronts:

(1) PPC has become more prominent and relevant than ever before, becoming the most valuable click in the market share;

(2) At the same time, SEO has become more complex, more expensive, more and more difficult to measure, and in concrete practice results, reflecting more than ever predicted results are lower. And of course there are exceptions, SEO success depends on your industry niche and other competitive factors, but for the average small business owners trying to sell products on the internet, they do not have a full-time internet marketing, from search engine optimization to the final product conversion, many times they can get the return on investment will be very little.

　2, the SEO industry refused PPC

When it comes to the old bidding rankings and the debate with search engine optimization, I found the SEO industry on the use of PPC three kinds of views:

(1) In some SEO circles that PPC is some form of marketing addiction, need to be overcome;

(2) PPC is useful, for example, in some areas of keyword research to make your SEO more efficient;

(3) Search engine optimization and PPC work together, can play a better effect.

But I think there should be another method (4) is not said. If you want to try to sell things online, you should control the PPC within your effective budget and synchronize SEO optimization as it is affordable for many optimization companies.

　3, Free Click War is not a bad thing

I do network marketing, even I will work 60% of the time spent on SEO optimization work, I put more effort into the content infrastructure, but what is the goal of SEO, for many small businesses, it sells products or services, or drives qualified sales leads to their website, If Google only gives you keywords related to your business, precise positioning, does not need to be like all social media bookmarks, link begging and link bait crazy work, imagine paid advertising way more powerful:

Resale: Allows you to relentlessly chase your cues across millions of sites on the Internet until they finally give up and convert to customers;

Click on the call AD extension: If your business supports the use of mobile phones, then such a prospect can easily call a click button;

Communication extensions: Increase your mailing list via mobile email;

Products listed ads: With beautiful pictures, to attract users ' eyeballs;

Map/Location Extension: In your area, tell them how to find your target crowd;

Verticalized Advertising Unit: A specific type of search advertising units set up ads, such as flights.

In the end is not PPC will become more easy to network marketing, more prominent, more effective forms? If so, why do webmaster friends do not open their arms to embrace it?

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