On-site optimization skills in SEO optimization

In fact, what I want to talk with you today is about website SEO optimization, which I think is the core part: Intra-site optimization. In fact, the knowledge about website SEO site optimization is very broad. Here, I will share with you some of the site optimization experience I have summarized during my website SEO optimization process.

I. Website Title tags need to be considered

We all know that for a website's Title tag, it is equivalent to the Title when writing the essay. For an article, if we want to write perfect data, the first thing we need to pay attention to is the title and premise. Nowadays, the search engine also attaches great importance to the website Title tag. In addition, the title length supported by Baidu is longer than before. Before that, only the text before the ellipsis can be displayed in the Baike district. Now, the text after the ellipsis can also be displayed.

In this regard, the author suggests that webmasters should put the primary keywords at the beginning on the Title tag of the website, and then put some long tail keywords at the end to assist the primary keywords, in addition, we recommend that you use the "|" symbol to separate keywords. For example, if the website page is associated with software knowledge, you can write the website title as follows: "Software development | software skills | skills on software development and software programming-XXX software Network ".

II. Clear HTML structure

As I have been engaged in programmer work, I pay great attention to code. In fact, if a website has a clear HTML structure, it can not only make the search engine quickly understand, but also make the browser parse faster. In fact, the so-called "clear HTML structure" means that the code needs to be standardized, the HTML structure is clear, and a page is configured with the corresponding H1 ~ H6 title.

Let's give an example: when we open the ingress. In addition, the Title of the page uses H1, which corresponds to the Title tag keyword, uses an H2 tag as the H1 tag for a small explanation, and uses an H3 tag to describe the page topic, each H tag contains the Topic keyword.

3. Remember to use text for navigation

Nowadays, when many website designers make websites, in order to pursue the website's viewing effect, they often adopt the line layout of images and ALT attributes in navigation. In this regard, the author has always believed that if we want to optimize the SEO of the website, it is very important to implement website navigation with words. However, what should we do to optimize the performance of many large websites?

In this regard, the author has recently developed a solution to embed a font. Any font can be embedded without affecting the appearance or SEO. You can refer to and view the CSS file, in CSS, there is an EOT font Declaration. The usage is the same as that in normal time. EOT font conversion can be performed using Microsoft WEFT tools.

4. The keyword appears on the page, the better.

As we all know, for website keywords, we generally place them in the Title, keywords, and Description tags in the Head tag. In addition to the Head tag, the author suggests that the keyword appear better and better in the Body tag. We recommend that you first use the common header, then the H1 tag and the H2 tag, the H1 tag is used to write the title. The H2 tag is used to write the Description, which is similar to the Description tag, but it is slightly more than the text in the Description tag, because when you search for keywords, the search engine does not necessarily display the Description content in the Description, but extracts some text from the page content to present it.

5. Complete Internal links

I believe it is a common story about the internal link in website optimization. In many cases, the ranking of long-tail keywords by links inside the website is more powerful than that of external links. In this regard, I also suggest webmasters to properly place 2 ~ Three internal links. Of course, for internal links, remember not to insert them, but to implant them reasonably. If the weight ratio of the homepage is low, we can link it to the homepage.