On strategy: Learning SEO Skills from "Catching donkey nets"

"Catch donkey net" the continuous concern, is undoubtedly to the webmaster brought the gospel, mainly through this event, you can see the artificial intervention of Baidu and the latest SEO algorithm. After this incident, a lot of stationmaster all the first time published their own views, of which there are many well-known bloggers: Lou, Moonlight and other people. But the article about SEO in-depth discussion, it is very rare. Read the Wang Tong wrote the "Catch donkey Net incident seo inspiration" feeling and hair, in fact, carefully read the webmaster will find that the article about SEO is only a point, of which the author is not very agree.

　　

About this sentence, looked at also strange awkward: a Web page and a Web page do link, this is not a reverse link? Is this a superfluous act? I don't know if there is any official language to say this reverse link, or this is superfluous.

I remember is that Zac once mentioned, is the page said a lot of things, the first time the key words appear anchor text is very important, this opinion I agree, remember Zero also tested, and I also through their own optimized site has been such a conclusion, It is also important to find a Web page that links back to its own anchor text.

Appearance seems to have said that the spider link is first arranged in addition to a page all the links, and then according to the directory and structured way to crawl, to get new content. So since there is crawling, no nofollow, nature has the right to heavy transmission and related links to the point. If brother Wang Tong is simply standing in the reverse link perspective of this issue, then you are right. If the site is a link to the website to bring how much weight, it is undoubtedly wrong. Since it is an internal link, then the weight can be generated. And the weight that belongs to this position is not low yet.

Changed a turn, today this article can be said to be an evolutionary version, taking advantage of this momentum to analyze the recent "Catch donkey Nets" ranking situation, to see Baidu optimization and Google optimization is different place. Also good for you reader in this event to understand the latest search engine algorithm. Nonsense not much to say, we straight into the subject. First look at the "Catch Donkey Net" in Baidu Index of concern:

　　

As can be seen from the above picture, "Catch donkey net" the concern seems to have warmed up phenomenon, as net CEO Yang Hao in Weibo said: "See the recent reports and peers on the action of the Donkey net, my view is: not necessary." This word accounts for less than 1 per thousand of the total search traffic. As an enterprise, more attention should be paid to the product user experience and the company's long-term development strategy, rather than some small skills, bringing hundreds of users and hurting the brand. Said more than a few, is the domain name is kaixin.com, and how? After a few years, who still remember this donkey nets? However, some netizens declared: "Yang boss too self-confident, catch donkey nets than net better remember more, but also more creative, 10 years later, not only remember to drive donkey, forget the market also can not say." If a company can manage the donkey net well, it is entirely possible to defeat net. It's easier to remember the donkey than to remember it, in China, anything can happen, we will see the results. "Whatever the outcome, the most important thing is what we can learn from this event," he said.

"Catch Donkey net" incident from happening to now nearly one months of time, then what website occupy the top 10 of Baidu, let us take a look.

　　

From today's rankings, Bai registered "drive donkey net" has risen to the Baidu home page, have to say, the common People Network strategy is successful. It is estimated that this ranking will continue to rise. Because every day there is a large variety of external link import. From the beginning, we thought it was Baidu artificial intervention, not let these contain the top-level domain name "drive donkey Nets" climbed to the home page, in fact, these days of analysis, this artificial intervention of the argument to be self-defeating. Because every day there are one or two to "catch donkey net" as the keyword top-level domain name, ranked in the top 10 Baidu. Of these seven pages, there are five sites that belong to the Webmaster class. One of the most noteworthy is the "IT Community & Media Platform", mainly in this article, a high rate of attention, more people, plus the number of comments, explain the strong interaction. Let Baidu feel the bounce rate is low, the user experience is good, therefore can occupy third place. The rest of the three webmaster sites, can get such a position, mainly related to high, the discussion of high, the weight of the whole station characteristics. Above the "Buddha Tan Drive Donkey Net", it is estimated that in a few days time, will disappear in Baidu home page. This before the "Drug Life Network", "265 Learning Site", "Catch donkey Net-catch donkey net, what all have" have similarities, are caught Baidu's weaknesses, the use of keyword layout features, but can not be too prominent. So it can be ranked on the home page. Comparatively speaking, the common people net "catch donkey Net" this can row to the homepage, external cause or reverse link, internal or the subject is strong, the attention degree is high, the internal link receives a bit etc. factor.

　　

Above the Google rankings with Baidu Big Brother has a very different place, Baidu ranked good site in Google can not see traces, Google ranked good site in Baidu home is not ranked. Why is this happening, in fact, it is related to the ranking mechanism. Baidu has a lot of artificial participation rankings, but Google relies on pure machines to determine the ranking level. First of the first to catch donkey nets and second driving donkey is in accordance with conventional optimization techniques, whether in the internal optimization or external links are done relatively sufficient, no doubt ranked in the top two, it is not to question. Next to the third Internet that thing, in addition to its own in Google's weight, but also the use of external links to the strategy of this page, so that the page can get a good place. Of course, the level of concern with this article has an irreducible relationship. However, the fourth name of the net is the use of anchor text Click Strategy, that is, linked to the number of clicks brought about by the current page weight has a close relationship. Remember Kai-fu Lee Teacher in micro-Bo sent an article like this, the content is as follows: @ Kai-fu Lee: Test everyone: NET home under a "donkey nets" friendship link, but the point is found to link to net, and back to the original page. Why? Kai-Fu Lee's microblog fan millions of, clatter more people pay attention to. It is estimated that a lot of people are going to click on the anchor text link. At the same time, the fourth Moonlight blog and the fifth Wang Tong Sina blog is based on the original uniqueness of the article and the number of reprinted this article many characteristics, to explain this article is very welcome, so Google for the original article site to the weight will be higher. Then it should be in the front. It is estimated that such a ranking will last for some time.

Small episode: According to catch donkey net webmaster revealed their daily flow of 2000, flow 60% from google,20% from Sogou, 5% from outside the chain, 15% from Baidu other products (not search products).

Reviews Summary: NET's recent TV commercials have been very powerful, looking for Chen Yao and other stars to exert force, it seems that after a few years of the market in Google shares after the quiet, this year finally began large-scale promotion, as some people say "400 million ads hit the water Drift", advertising a little bit of common sense people should not believe. I also do not know the specific number of ads, but according to common sense analysis, net in the CCTV investment can not have so much. According to the author observes, the earliest report is said that net this year's market budget has 400 million, later was rumored that the advertisement spent 400 million, but even that market budget data also did not have the confirmation, the CCTV advertisement expense 400 million again from? Of course, you might say, there's a "donkey net" coming in the middle, NET not make a wedding dress for others? On the contrary, why the small site to the cottage net? This just explains net in CCTV's advertising has formed a huge sensation effect, has become a rare "fat", the hook attracted small Web sites want to get a little bit closer, hope a little leftovers. The hype of the news event, on the Network marketing blog that NET is behind the hype. Very good use of network integration marketing of the five channels of communication: Topic Index Forum dissemination, interpersonal index of the blog (microblogging) and SNS transmission, the credibility of the index of media transmission, passive indexing of the search engine transmission, visual indexing of the network video transmission. Have to say so clever marketing, have to let people admire ah.

This article starts with: On Network Marketing Blog (www.lunce.net)

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