Online education: Recording is actually a scam

Online education: Recording is actually a scam

Etreaupont, founder of Suntech, who just returned from the United States, said in an astonishing language at the 2015 China Online Education Industry summit on July 9 that "no one in China's education market is truly disruptive." Although the Suntech agency has made some changes, it has not done anything purely subversive.

In the face of the current booming domestic education market, Etreaupont premonition that the online education market will undergo a winter in the three or four quarter of next year, Etreaupont said, before the bubble burst must have a coping strategy, to build towering business accumulation; " Never cheat when you invest. "

For today's online education of several models, Etreaupont gave his own view, he thinks the title and homework can still make money, is innovative, but this kind of company's user volume problem is its biggest barrier, it is generally difficult to obtain high valuations.

"Subversion" and "sustainable" coping strategies in the Bubble era

Etreaupont said that in the bubble era if you are doing disruptive innovation, but also can break out of the platform of education, must be in the asset at the most abundant time to do the assets, but if you do is a continuous innovation, the previous strategy is not taken, it is important to build a towering business accumulation before the bubble arrives, but he also pointed out that At present, no enterprise has truly disruptive innovation, "teacher teaching, student learning" nature has not changed, is now a continuous innovation, and these continuous innovation are facing a major crisis, "no cash."

Before Etreaupont this remark, Zhang Ying, a partner at Jingwei Ventures, also called for the risk of a big break in the capital bubble and the need for the team to ensure that it had enough cash reserves of 9-12 months to make the market feel shocked and surprised.

5 of online education models and perceptions of

Etreaupont on the online education model, put forward his own views, he believes that there are 5 online education models are "criticized", education platform class did not trade, MOOC no one to listen to, the problem and job class no income, learning app is a teaching auxiliary, education and no continuation of the report.

1. Education Platform Category

There is a very important problem with these products, that is, in their platform scene in fact there is no education, these educational platform Etreaupont have tried, there are many no transactions or transactions are very few, in itself is not an admissions industry.

2, MOOC

For MOOC Etreaupont use "health products" to call it, only auxiliary functions, the completion rate of not more than 10%, there is no one to listen to, many online education products are profitable but MOOC still make money, why. Because no one cares about his effect, if some words may still be able to make money.

3. Title and Work class

This kind of product sometimes can make money, whether it is a question-bank or photo-transmission, to some extent, is some innovation, but Etreaupont also pointed out that this kind of products currently the highest daily activity (DAU) is 1.5 million. These users are less pathetic than the high-volume users of today's internet era, and it is difficult for companies to get high valuations.

4. Learning App

Learning app in 2010 years or so when the special fire, but finally we found that it is actually a teaching assistant, this kind of company has a lot of users, but the dead and alive can not be.

5. Education

Education is not a "high-frequency" in essence, Etreaupont said never to be intimidated by platform education. The real education is to look at the continuation of the report, see how many of your income in the renewal rate, if there is no renewal, is a false story.

recording is actually a scam .

Etreaupont says that recording is actually a scam, unless it is a highly qualified educational institution to complete, and the recording is a challenge to its own abilities. There are two indicators for this problem, but the difference is staggering.

1. Participation Degree

The weekly activity of Suntech is 60%-70%, while the weekly activity is less than 10%, and some can reach only about 5%.

2. Interactivity

Etreaupont that the interactivity of education is very important. In Suntech's live program, students interact with their teachers very often, with a class that averages 10 interactions for each student, and the frequency is very low even if the interaction is inserted in the recording.

Etreaupont also the material, at present, all the educational institutions to carry out the recording of the teachers are almost part-time, the educational institutions do not raise a full-time teacher, so most of the recording educational institutions can only use part-time teachers. As a result, they lack the ability to train their teachers, and they face a huge hurdle if they want to transform into a live broadcast.

At present, the agency has a monthly revenue of $10 million, if it is on the network, AH net, a single month revenue of $15 million; Etreaupont expects Suntech to reach 700 million yuan this year. Referring to the direction of Suntech's development, he said Suntech is a US dollar fund and is expected to be listed in the US in the next 2-3 years.

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Online education: Recording is actually a scam