Optimization eight elements in SEO Station (Advanced edition)

If someone asks you what is the essence of Baidu's natural optimization? I hope the answer is no longer a "wild hair outside the chain." Now Baidu is no longer 5 years ago Baidu, a lot of algorithm updates to search engine Optimizer's thinking and techniques have a higher demand. However, Baidu prefers a systematic user experience bias optimization, the optimization of the station is not only by the keyword and the title to walk the world of the Times. Wenjun Tech Digital marketing director, the founder of the Consulting school, handsome pop teacher summed up the 8 core elements and thinking trend, I hope that the SEO Novice and to change the thinking of seo people have some help.

First, landing page content to solve the problem and not just describe the problem

For example, when someone searches for "what to wear for marriage", the best page content should be guided by several aspects: "20 Wedding matching recommendations for male guests" and "pick-and-Choose matching purchase Information". Because the user behind the search word guessed that he was going to a wedding, the ultimate solution to his problem was where to buy clothes, rather than let him learn how to match clothes. Therefore, to optimize this keyword, our content should be to solve his final needs, such drainage and transformation of the effect will be better.

Two, important things say three times "loading speed, speed, speed"

In the age of information debris, no one wants to give you a chance to wait, so it's more important than any optimization point to open the Web . The shorter the opening time, the higher the user satisfaction. For the search engine is the same reason. So the optimization of the first to consider the speed of what points can be done, such as CDN, useless code removal, server broadband upgrade, caching, page slimming, static pages and other optimization actions.

Third, for the sense of trust, participation to enhance the Ui,ux and brand

Many users open the site will produce a first impression, good cottage, good clay turtle, not professional is not the result we want. Page design needs to have UI & UX input and brand-owned word of mouth to endorse, otherwise users are more difficult to create a sense of trust and participation of the site. The most practical way to do this is to refer to the industry's better sites to imitate, buy paid version of the site template or let users participate in each design process.

Four, avoid the various elements that drive the user to leave the page

A lot of pop-up windows, fixed window, advertising bit will be offensive to users, thereby abandoning the entire browsing process. This is part of the optimization process to avoid and remove, consider embedding these elements in a more primitive way or rewarding the user to complete the process. At the same time, in the use of code to avoid spiders are banned or be grasp the possibility of the search engine down the right.

Five, keyword implantation

Regular keyword implantation (pop teacher called it lyrics) also want to continue to do, such as TITLE,H1, the article keywords, outside the chain anchor text, anchor text inside the chain, picture Alt,url, image naming and so on. This does not do more to repeat, we all understand.

Vi. the infiltration of the thematic model

It is not enough to have the lyrics in the light, because that is too mechanized to lose the text user experience. So we have to do thematic models, such as the keyword "wedding dress collocation" We can extend to the tuxedo, wedding dresses, wedding vests, wedding suits, wedding fair and so on some related words. Form a big theme, such page content will make the keyword ranking more comprehensive and helpful to more users. At the same time, the search engine can read that the topic you want to push is wedding dress related content.

Seven, to show the depth of text optimization

The information displayed in the rankings is important for CTR, so we may have to influence the display information (mainly Title,desc,url). These elements need to be optimized for content: Title's originality, desc's red, URL specification, article date, usage structure data, online dialogue, etc. What's the effect of the following?

20 wedding pairings for male guests to kill a lady

May 31, 2016 – with the latest 20 men's wedding pairing advice, a low budget can also be paired with a second-minute kill of nearby female guests, all with a picture + video.

Eight, the creation of unique value content

In the final analysis, marketing is not the content of the quality of escape. Good content includes: 1) provide unique visual experience, front-end interface, appropriate font and Function button 2) content must be useful high-value, high-confidence, very interesting, worth the collection of points in 3) compared with other content is not repetitive, more powerful in depth 4) open fast (no ads), And can be read at different terminals 5) can produce emotional thoughts such as praise, surprise, happiness, thinking, etc. 6) can achieve a certain amount of forwarding and communication Power 7) can use complete, accurate and unique information to solve problems or answer questions

SEO Technology: www.igoeo.com

Optimization eight elements in SEO Station (Advanced edition)