Website to be in the search engine to occupy a good ranking, we must do the following points.
First, domain name optimization .
1, good remember!
This is the domain name selection standard most important one.
2, input habits
In line with Chinese input habits, pinyin is a good choice. If it is an English station, you should try to find English words, to meet the habits of other people.
Case:
Knowledge Network (5c8d.cn)-failed.
NetEase (163.com) conforms to 1.
Wholesale Online (pfzx.cn), in line with 1.
Baidu (baidu.com) conforms to 2.
Ali Baba (Alibaba.com), in line with 2.
Apparel to join (fushijiameng.com), in line with 2.
Happy Net (kaixin001.com), in line with 2
Second, space optimization
1, Ping Site server IP, more than 100 of the try not to choose, more than 150 of the direct waiver.
2, to see whether the space 404 return status is true.
3, query space business reputation, whether stable.
Case:
XX steady Net (ping:221.130.202.62-t), above 100, the return value test also has the question, the Word-of-mouth is bad!!
Four Bo interconnection (ping:218.30.23.114-t), below 100, look good reputation!
Third, the website program Optimization
1, page static (preferably with. html end)
2, Web page depth of not more than three (main station: Home > Channel page > Column page > content page/Small station: Home > Column page > Content page)
3, the use of Css+div control site plate
4, less use and no JS calls
5, less use and no flash
6, use less pictures, and the picture must add "ALT" label
7, single page code can not be too large, and can not be the same as other sites (do not use other people's templates, use to modify)
8, page CSS and JS external call
Four, page optimization
1, title only, including keywords, website name can consider branding (content page title is the title of the article)
For example: Content page title "My Olympic Dream" > "My Olympic Dream-composition" > "My Olympic Dream-composition-Knowledge Network"
2, Keywords (home no more than 10, content page not more than 3 and must be related to the content)
For example: "Olympic Dream" > "Olympic Games, Olympic Dream" > "Olympics, Olympic Games, Olympic dream, Olympic composition, ..."
3, description (as far as possible a word, and contains and content related keywords)
For example: "Composition of my Olympic Dream" > "This article is related to the Olympic Games, Olympic Games, Olympic dream, Olympic composition, ..."
4, the Channel and column settings follow the principle of domain name optimization, can use the key words to do the channel as far as possible, in addition, to a relatively large channel using the sub domain name resolution.
5. title of the article
Bold (not B bold)
6, the content as far as possible original and false original, must be related to the title.
For example: The original does not say, false original is not a random change, you must let users see satisfaction, before writing a composition is also everywhere to learn? You can also organize several related articles into one article.
6, not more than 5 pagination, each page has its own new title.
Five, the inner chain
1, the bottom of the page to add a link to the site name of the website slogan, site name, bold.
2, thematic production, the relevant data collation for a special topic. (The number and quality of the project directly reflects the strength of the site)
3, the production of Sitemaps
Six, outside the chain
1, Friendship Connection
Standard: Legal, relevant, PR high, included normal, not too much. (on the Search engine site: site)
2, soft article promotion
Standard: The promotion of local PR special high, included normal (soft than friendship link important)
Vii. Special tips:
1, once determine the title, procedures, Keword do not easily change, do not often change space, the interface as much as possible to change the CSS.
2, try not to cause dead even, do not collect, do not break the law.
3, some of the details of this article there are problems, but also some optimization did not take into account, but please do not delve into.
4, SEO is not the king of the site, to meet the needs of users content and services is kingly.
5, do not understand? See again 2 times, 3 times ... Or do not understand? First 2 years to see the site again!