Optimization of SEO in one shop station (i): Site optimization

No. 1th as the first online supermarket in China, officially on the line in July 2008, set up only 3.5 of the time, the monthly performance of 28% of the average soaring speed of rapid growth for the domestic leading consumers online shopping platform. Such speed is not surprising in the field of electrical business, but the achievement of these achievements is definitely not accidental. The author in Shanghai to do the electric business SEO has been nearly two years, the current "leisurely goods Shopping Network" chief SEO analyst, spare time often will be some large-scale electric business website to carry on the SEO analysis, recently mainly has carried on the station analysis to the first shop, including the station website optimization analysis and the Content optimization analysis. This period mainly on the site of a shop site optimization for a brief analysis.

Shop number 1th Because of business scope is larger, currently open the region all over the country 31 provinces, autonomous regions, municipalities, so that 1th shops need according to the different visitors to display different site home. Therefore, the 1th shop used in different areas of the home page link is "top-level domain name/region Id/" form. For example, Shanghai's regional ID is 1, then a shop Shanghai home page of the Web site as shown in the following image:

　　

If Shop 1th in the original SEO site planning in each area of the home page to the level two domain name, will never achieve today's effect. Because the two-level domain name is already a new domain name, no longer from the top-level domain there to inherit the weight, and if replaced by two level classification, then will inherit a part from the top-level domain PR and weight, to the later SEO will play a very good help.

Of course, shop number 1th is only the link to the home page of the above processing, the real product link is not with the zone ID level two classification, but the "top-level domain name/product/commodity id" form, as shown in the following figure:

　　

At present, most e-commerce sites are the link to the Product Details page to the ". html" static page end, and this is the way SEO has always been respected. However, through the above analysis, the store did not do so, but the ". html" These end of the characters are omitted. This form of link to a certain extent deceived the search engine, so that it is mistaken for the classification page, which will give a higher than the average page weight, which is worth learning from.

In addition to the product links and home page links, but also include category links. So how is a shop to do the optimization of product classification links? We can open the "all categories" of a store, and you can see that almost all categories of merchandise in a shop are presented in the form of "top-level domain/ctg/s2/category id-category name/", as shown in the following illustration:

　　

Or

We all know that in the Web site with Chinese characters, the general will be converted into the form of code, it will appear in the second case. At present, Baidu has identified the Chinese characters on the Web site, which shows that the site with Chinese characters on the rankings will have a great impact.

The above is on the site of shop 1th analysis, the next issue we will be the content of the SEO analysis.

This article is original, by Shanghai SEO (http://www.how-seo.com) collation release.