Recently, Google has pushed its long-tested Personalized Search to the front-end. From a theoretical point of view, there is no doubt about the positive significance of personalized search: Through the analysis of user search activity trends, including common search items, frequently accessed websites, and daily search activities, google can return results that are more targeted, better suited to user preferences, and closer to user search targets during user search, which can greatly improve the search efficiency, and improve the user's search experience.
Of course, personalized search has also caused a lot of controversy. For example, the simplest and most fatal problem is, in a sense, personalized search allows Google to help users determine which results are more in line with users' search needs. This is a classic old problem: will machines be smarter than humans in fuzzy judgment? At the same time, Will personalized search restrict the user's right to search for more valuable information, because a user used to browse the entertainment website before will also rank the entertainment website in front of his search for technical content? It is more complicated to share a single computer with multiple people. You can either log on to or exit your Google account in time during search, or because the search history of different users is mixed together, the goal of personalized search cannot be achieved, and so on.
In addition, there is another important question: What is the impact of personalized search on SEO? As we all know, the so-called SEO (search engine optimization), no matter how the search engine algorithm is adjusted, no matter what SEO means used or SEO technology, the final effect is always reflected by the ranking of specific keywords in the search engine, this is based on the premise that different users get basically the same results in the search engine-except for the influence of language, region, and other factors-that is, when a keyword is searched, the search results obtained by website builders, SEO implementers, and access users are the same.
In the case of personalized search, this premise no longer exists, and one thousand users may have one thousand types of search results, different search habits and methods bring about different web page rankings, which shake the foundation of SEO implementation strategies on a large scale, what bears the brunt is how website builders grasp the search behaviors and habits of target users, and how they grasp the ranking of search results obtained by target users. Only on this basis can they discuss SEO.
For some SEO enterprises that are full of wisdom and creativity, things may become simpler! At least in the aspect of fooling users.
