Please find an IT industry in the "imitation" case, and give their own analysis and evaluation.

Case:

This July, a "cottage" Apple retail store in Kunming, Yunnan province, China, was exposed. Recently, Apple filed a lawsuit against 50 unnamed companies in the New York State District Court, accusing them of violating the company's trademark rights. These stores are not officially licensed by Apple, and one of the fake retail stores is named Apple Story, located in the New York Brooklyn area. It is clear that the proud Apple has been angry and has begun to fight the road to counterfeiting.

At home, the cottage Apple Store is not only in Kunming. But the emergence of the Kunming Cottage Apple Store, but let the reputation of Chinese shanzhai products again "towards" the world, and aroused widespread concern at home and abroad media, including AP,AFP,CNN,BBC,ABC,NBC and other world-renowned media have carried out the key reports. The reason why the response is so large is not difficult to understand. In recent years, China's it cottage boom. The most typical example of life is that there are almost all kinds of shanzhai machines, such as Nokia, Motorola, Samsung and other international brands have escaped to become copycat objects. Moreover, analysts and industry insiders said the "cottage wind is stronger." Industrialization of the pursuit of homogenization and low-cost for the survival of the cottage provides fertile soil, at the same time, the spread of the cottage, the sting of China's IT manufacturing innovation is insufficient weaknesses.
Some experts believe that the cottage culture is essentially a dependency culture, to imitate as the premise. China's shanzhai culture is rapidly impacting the mainstream culture, which reflects the many bottlenecks of our original culture, and the most essential reason is the lack of innovation. China has been at the end of the industrial chain for nearly 20 years as the world's largest manufacturing plant, lacking the core intellectual property rights, not the creators of the designers, and not the market, not the sellers, not the consumers; The labor pains of this kind of foundry weakness are also driving the transformation of cottage tide, from imitation to innovation.

Although the cottage has been regarded as a synonym for counterfeiting and plagiarism, and has been criticized, Shanzhai enterprises are also in the cracks between the crucified survival. However, the cottage products have its strong competitiveness rooted in the market, and can be favored by users. In the case of a cottage tablet, China has become the world's largest consumer market for Shanzhai tablets, according to the Research institute DisplaySearch, which now has nearly 20% of its market share following Apple's ipad.

In fact, this phenomenon is not accidental. First of all, the market demand, the first killer of counterfeit goods is the price, consumers of low-priced products to achieve the love of the cottage. Second, the cottage is not equal to fakes, it is two times innovation, is also a kind of development. In the case of MediaTek, for example, the company in the past few years has promoted cottage phone's overall prosperity and its rise through the cottage phone of China. Further, the cottage is not without the technical content of the copy, many of the features of the cottage products and even more in line with the needs of ordinary people, unique ideas to meet the needs of the local market. In the case of the cottage Apple Store, it is far beyond the simple imitation of consumer goods, they also value product design and strive to bring consumers a better consumer experience to win more customers.

In fact, from the beginning of imitation trademark manufacturing fake and shoddy products, to the later imitation of brand product modeling, interface, these are essentially products of the cottage. So far, the level of imitation has risen to the service experience and business model, which has to say
is a kind of progress. In other words, the emergence of the Apple Cottage, it reflects the transformation of the Chinese cottage industry, from imitation of products to imitation channels and even operating mode, which is a distillation, which also makes China's it manufacturing in imitation of the possibility of a significant increase.

Perhaps we should consider copycat imitation as a transitional stage in the deep development of China's it manufacturing industry. What should be done now is to improve the legal environment to protect innovation and encourage the incentive mechanism of innovation, so as to stimulate the beautiful transmutation from imitation to innovation. In fact, the cottage is not tantamount to copy, in non-infringement of the legitimate rights and interests of others under the conditions, imitation can also be innovative. For China's IT manufacturing industry, to find a quasi-positioning, innovation and truly belong to their own things, is the real pursuit and development.

Analysis and Evaluation:

As for imitation and innovation, I think the two concepts seem contradictory but in fact there is a close connection. Imitation, that is, to learn the appearance of others to do repeatedly. Innovation, a conceptualization process characterized by new thinking, new inventions and new descriptions. These two definitions don't seem to be relevant or even contradictory, but we can see from a realistic point of view that there are some connections. I think imitation from some point of view is actually innovation. In a very simple example, scientists have seen dolphins, humpback whales and other animals emit sound waves to detect their surroundings, mimicking their biological principles to create sonar systems and apply them extensively to the maritime industry. We have to admit that this is a great improvement for human beings and a great innovation for human civilization.
From this point of view, imitation is actually a kind of innovation, but this imitation has been slightly improved and applied to new fields, so it is considered as innovation. But it has to be admitted that innovation is a kind of imitation from some point of view. It's like cutting an apple, you've been used to cutting it vertically, and then one day you're innovating sideways and discovering the star-like Apple kernel, which is undoubtedly innovation for you, but for those who already know this, it's just a parody of known behavior. So for innovation and imitation, this is two seemingly opposite but very closely related concepts.
We are in imitation of innovation, in the innovation of imitation, so as to form a gradual process, the process of continuous progress.
Human beings need to innovate, and they need to imitate. Imitation is not entirely bad for innovation, imitation may infringe on the intellectual property of innovators, but the process of imitation will also find problems and improve constantly, and most of the innovation is based on constant imitation, to identify problems and new ways to solve the problem. So we should learn to imitate, but not blindly to copy, but also to try to innovate. Innovation sounds difficult, but everything has to be tried,
I believe that there will always be innovations in the process of imitation and trial, and there are always new discoveries.

Please find an IT industry in the "imitation" case, and give their own analysis and evaluation.