Problems and Countermeasures of chain stores in the catering industry

I, Problems in foreign chain stores:

(1) standardization and technical materialization need to be improved

(2) misunderstandings in service concept change (********)

(3) Insufficient Historical and Cultural Heritage (********)

Ii. Problems in chain stores in China:

(1) Talent bottleneck (*****)

(2) Capital bottleneck (*)

(3) Management bottleneck (*****)

(4) lagging behind in business philosophy (********)

(5) difficult to standardize products (********)

(6) The development has no characteristics, and the scale and path need to be further broken through (********)

(7) lack of high-quality talents and uneven quality levels

(8) reduced social investment and lack of funds in the industry

 Iii. Countermeasures and Suggestions for the chain operation in the catering industry

The following measures are proposed to address the existing problems:

(1) Changing Business Philosophy

(2) cultivate high-quality talents, strengthen talent training, and establish a sound training system.

(3) highlight regional characteristics and establish brand Significance

(4) strengthen innovative ideas

Experiences learned from chain stores in the foreign catering industry:

(1)Unified global operating policyKFC "Champs", McDonald's "cqsu"

(2)Growth-centric strategyTargeting high-growth markets, Preemptive action, rapid expansion

(3)Make full use of synergiesTake the tacobell of Baisheng as an example.

(4)Human resource development, cultural orientation, and Training System.

(5)Actively open a benign competition, tiered career development channel, focusing on the company's talent reserve. Take the multi-level Talent Training System of Coca-Cola as an example.

Experiences learned from chain stores in the Chinese Catering Industry:

(1) continuously improve the degree of integration of supply chain management, Chengdu baguo Buyi catering as an Example

(2)Specialized win-win Chain ManagementTaking Yonghe soybean milk as an Example

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