Problems and solutions for seo-search engine optimization

Problems and solutions for seo-search engine optimization

. Keyword keywords in the site title on the use of

2. External link anchor text for external links

3. Website Quality website External links popularity, the degree of extensive

4. Site quality domain age (from the search engine index to start computing)

5. Page quality site Internal link structure

6. Keyword image optimization of keywords

7. Key words in the content of the Web page application

8. Quality and relevance of page quality export links

9. Website Quality site included quantity

In terms of the negative factors that affect search engine optimization:

1. Servers often fail to respond

2. With the content of Google has been included highly repetitive

3. Link to low quality or junk site

4. Duplicate meta tags for a large number of pages in a Web site

5. Excessive stack of keywords

6. Join a link factory or sell a large number of links

7. Server response time is very slow

9. Very low traffic, user behavior reflects poor


Keyword layout techniques in search engine optimization

In the text title and in the entire Web site within the title of the use of keywords, body headings should attract users ' eyeballs and

And tell them that they came to the net that suited him best.

In the text title and the entire site in the page title of the use of keywords, body headings should attract the attention of users

And told them to come to the site that was best for him. <H1> Optimization Text title </H> is the most direct SEO optimization method.

At the beginning, Seobestchao suggests using this direct method until you start to get a stable ranking. Title label

The difference between the maximum and the smallest is hi to H6. You can also use CSS in the text, and imagine that your headings are like

A big headline in a newspaper. I usually use a similar keyword phrase to make the text subtitle. The other text

Parts are usually written in the mindset of sales conversions and do not give too much warning to SEO. The writing of Nature will

will allow you to use your keywords naturally throughout the text. Seobestchao recommends that you use one H1 on each page

Sign. You can also try to use many H2 or H3 tags to assist in composing body content within the page.

Divide the pages into groups

H1 (consisting of the main keywords) is the only one H1 tag used on each page.

H2 (similar multiple-choice repetition of key keyword phrases) Paragraph

H2 (another minor theme with some similar or overlapping variant keywords)) Paragraph

H2 (sometimes some of the questionnaires do not have keywords, but most are also made into H2 headings) paragraphs

Usually the subtitle will focus on a longer keyword phrase, especially over the main title, but also

Will contain some of the same word groups as the main headings. Also describe the subtitle to improve the browsing efficiency of your website and

Availability.

It is recommended that you use a H1 tag for each page and use other Word group text to assist the keyword to form the information in that title tag.

Extraction of key words

Most of the sites are in HTML format, and for the index, you just need to process text information. therefore need

To extract the content of the Web page, and then filter some scripts such as JS in the form of advertising content, while recording text

Layout format information, Web processing mainly includes 4 aspects: keyword extraction, duplication, reprint of the elimination, chain

Connection analysis, and the importance of Web pages calculation, keywords are how to extract, due to the diversity of HTML Web page source, content

More casual, new SEO and do not pay attention to norms, neat, contains a lot of irrelevant information, such as advertising, navigation, version

Power description, in order to be able to query useful content, you have to extract from the Web page source file representative of the internal part of the package

Contains the keywords, the Chinese web page uses the dictionary and the word-cutting software, should not appear in the text in the word, called deactivate

Word, effective words should be guaranteed in about 200

Common Search Engine Optimization terminology

Directory (directory)

A directory is an artificially edited search result. Most catalogs rely on human submissions rather than crawlers (spider

）。

Bidding (BID) for each search engine referral to the search engine to pay the fee to ensure that the results of the paid search

's ranking. In its simplest form, paid search results show that the highest bidder's page link is at the top of the results list

And the bidder pays the search engine every time the visitor clicks on the link from the bidder.

Keywords, key words, and key phrases (Keyword, keyterm, and Keyphrase)

keywords, keywords, and key phrases are Web sites sorted on search engine results pages (also known as SERP)

The words on which they are based. Depending on the site audience, you can select a word, a combination of multiple words, or an entire phrase

。 For simplicity, this article will use the term keyword to represent all three types.

The keyword density (keyword density) is also called the search term density (term density), which is about the special

The ratio of the items in the search request to all items on the page. For example, if you want the 200-word page to be off

The key word "insomnia" was found, and the word on your page appeared 12 times, the keyword on your web page

The density is 6% (12/200). Search engines usually think that a page with 6~7% keyword density is a very high quality Web page.

。

Links field (link farm)

In SEO terminology, a link field is a page full of links that are not actually useful, and they

exists only as a link, without any actual context. Those who use the Black Hat SEO method use the chain

To add a lot of links to a page in the hope that this way Google can mistakenly think that this page is

There is a link value.

Interactive links (reciprocal link), also known as two-way links, are not only hyperlinks to a Web page,

At the same time link to the original page and should be.

Organic list (organic listing)

The organic list is a free list in SERP. Organic list SEO usually involves improving the actual inside of the Web site

, which is often done at the page or infrastructure level.

PageRank

PageRank is a metric that people obsessed with Google used to test their site's ranking in Google.

Quasi -. SEO and search engine marketing (SEM) Experts also use this term to describe the rankings of web pages in SERP and

Google gives the score to the site based on the ranking algorithm. In any case, PageRank is an important part of SEO

Part

Pay list (Paid listing)

As the name suggests, a paid list is a service that can be included in a search engine only after paying. According to the search engine's not

The same, paid listings may mean: for inclusion in the index, each click (PPC), sponsored links

(sponsored link) or other ways to make a site appear in SERP when searching for target keywords and phrases

and pay.

Permanent redirects (permanent redirect) are also referred to as 301 redirects, which is a reference to the Web browser

order to display the different URLs that the browser is required to display when a Web page has experienced the last change of its URL to

Used later. A permanent orientation is a server-side redirect that can be properly handled by search engine spiders.

Rank (ranking)

Ranking is where the page is listed in the SERP of the target keyword. SEO goal is to improve the Web page for

The ranking of the target keywords.

Ranking algorithm (ranking algorithm)

Ranking algorithms are rules that search engines use to evaluate and rank lists in their indexes. Ranking algorithm determines which

Some of the results are related to a particular query.

Search engine marketing (engine Marketing,sem)

SEM is a term that can be used interchangeably with SEO, but SEM often refers to the search engine by paying and advertising

Sell Web sites, while applying SEO technology.

SEO (search engine Optimization,seo)

SEO is based on the attractiveness and visibility of search engines to optimize content, so that Web pages can be searched

The cable engine is selected. SEO is mainly used to improve the ranking of organic lists. I use the term SEO to describe what I recommend

Technology, but many of these technologies can also be grouped into the scope of SEM.

Search engine results pages (search engine results Page,serp)

SERP are lists or results that are displayed for a specific search. SERP sometimes defined as the arrangement of search engine results

(placement). According to the purpose of this series, I refer to it as a page rather than an arrangement. In the field of SEO, in

Good performance in SERP is everything.

Garbage Technology (Spamming)

Garbage technology is a fraudulent method of SEO that tries to deceive crawlers (spider) and uses rankings to calculate

The vulnerability in the law affects the ranking of target keywords. Rubbish technology can be expressed in many forms, but "garbage

Garbage technology "The simplest definition is the WEB site to disguise itself and affect the ranking of any technology." According to whether to adopt

Using garbage technology, SEO methods can be divided into two main categories:

Black Hat SEO: Use garbage technology to deceive search engines. Black Hat SEO to disguise, cheat and

Steal the way to defraud the high rank in the SERP.

White hat SEO: The proper way to optimize the site, so that it better serve users and attract

The attention of the crawler. In white hat seo, can bring good user experience of anything is also considered to SEO

Beneficial.

Hidden text (hidden text) A cheat technique by which text on a Web page is designed to be

Spider program rather than people see. Text can be displayed with a minimum font size without being seen, or used and back

The same color as the color of the scene, or the keyword is covered by graphics or other page elements. Cheaters on the web on the heap

Product keywords to get a high search rankings.

Crawler (Spider)

The crawler roams the Web, looking for lists to add to the search engine index. Spiders are sometimes called

Web Crawl List (WebCrawler) or robot. Optimized page for organic list is to attract crawler

Attention.

Sandbox effect (sandbox effect) the unofficial name used by Search marketing experts to describe Google

and other search engines to organize new sites. They will be cold on websites that link popularity to a fast-rising site.

Acting A Web page can display what it wants, but it will be placed in the sandbox, and no search request will be

to the highest rank. If its subsequent popularity has remained unchanged for some time, or is gradually rising, then the search

The engine starts to cancel the cold treatment and gives the link a higher-prevalence weight, making the search rankings rise.

In the SEO excessive use of flash and Ajax technology, will bring a lot of trouble to search engines, the current search engine has not

can be well indexed by Flash, Ajax performance of the Web page, because the search engine only index pages, but not the index should

With the program.

And even if the search engines do a full interpretation of flash files or AJAX applications, and can analyze and index it

The relevant content, there is no way to use the URL navigation application, not a little help in ranking. Search

The main goal of the cable engine is to submit the search results to the user, but when processing these media information, the search engine will

The order of the information cannot be arranged. In short, flash and Ajax will bring more creative design, and will also bring

More difficult to detect the form of spam sites. We do not know the place, welcome and Bestchao together Exchange discussion