[Seo & Weibo marketing] sharing five experiences in Weibo Marketing

Weibo is a popular product on the Internet, which is favored by netizens due to its strong interaction. Many companies are also using Weibo for marketing and promotion. Weibo, short for microblog, is an information sharing, dissemination, and acquisition platform based on user relationships. Users can use personal communities through web, WAP, and various client components, it updates information with about 140 words and enables instant sharing.

 

I. Weibo topic and name

Weibo should have clear and specific themes and demands, such as travel, photography, phishing, entertainment, food, health, or personal Weibo, so as to be specific, refined, and accurate. Based on the subject, we need to plan Weibo names with distinctive characteristics, distinctive themes, and easy to understand and remember. After paying a certain amount of attention and fans, you can also consider changing the name of Weibo by personal name. Weibo names should be straightforward, cultural, or network-based.

Ii. Weibo content construction

Content construction, update and maintenance are the basic work for the continuous development of Weibo, and the longest and most important work content in Weibo. Weibo content construction mainly includes:

1) develop content planning and strategies based on Weibo's topic positioning;
2) Adhere to the Construction of original content and formulate a suitable proportion for forwarding popular content, such;
3) content should be close to life and reality, news hotspots, and events; Content in hot rankings should be more concerned by bloggers and can be appropriately forwarded and participated;
4) images and texts are more popular. Adding watermarks to images is conducive to the promotion of Weibo;
5) proper use of time series can reduce the workload, increase the frequency of publishing, and increase Weibo activity;
6) Actively reposts hot Weibo topics and content;
7) the content in the top rankings is more popular with bloggers and can be forwarded and involved as appropriate;
8, it can effectively improve interactions between Weibo and fans and enhance fan impressions;
9) Pay attention to the promotion and dissemination value of micro-groups, and participate in activities of popular micro-groups such as the same city, industry, and group buying;
10) Pay attention to emergency live reports and live broadcasts, which are more likely to be noticed by netizens;

Iii. Weibo skills

Mastering Some Weibo skills can have unexpected results.

1) You must know the appropriate time period for content publishing. Weibo can be published at AM-PM, Am-Am, and PM-PM;
2) In terms of the number and frequency of releases, we believe that hard-controlled 5-10 records per day are suitable and reasonably distributed in three time periods. For example, 2-3 records can be released in each time period;
3) add keywords that match the Weibo topic in Weibo's name, signature, and tag to help others find you better;
4) the long tail keyword can be used in tag settings to greatly increase the number of valid keyword tags.
For example, you can combine a set of related keywords into a combination of keywords to break through the limits of 10 labels. For example, three labels, "Furniture", "wooden doors", and "cabinets, it can be combined into a "furniture wooden door cabinet ";
5) interactions with fans can effectively increase the popularity and activity of Weibo. Various new micro-blog activities can be planned in the form;