SEO article writing Guide

This article mainly aims at Tibet Tourism Network, is generally suitable for the travel website SEO article writing, other website article writing may also make the reference.

1. Determine article writing keywords:

A post only suggests writing a key word

Article key words to determine:

1. If you want to write an article on the travel notes, you can put a list of scenic spots, write one every day, according to the plan according to the steps to solve every day to think about writing articles, find keywords questions:

2. If you want to write the introduction of the article, you can start from each city to write to Tibet traffic, along the way attractions, meals and other issues. 、

Key words to determine the skills

For example, to write Everest: You can expand the key of Everest first, for example. To Everest traffic, Everest accommodation, Everest's catering, to the attention of Everest and other words as a small title for the article, also increased the article's keyword density, and appears to be very organized, clear thinking.

Selection principle and range of key words

Keywords determine which searchers can see the optimized page, so the keyword selection should be based on marketing objectives and combined with the following techniques.

Selection principle

Choose keywords that represent the unique advantages of a product or service.

Consider the potential audience's perspective and imagine what words a potential audience will use to find such products or services.

At the same time according to the different needs of enterprises, planning suitable keywords. Generally speaking, universal keywords can improve the flow rate, and the keyword that contains the description product or service can improve the conversion.

Expand as many keywords as possible to get more attention from potential audiences.

Select Range

The keyword selection includes the following 3 steps: Determining the core words, expanding, grouping.

The first step: identify the core keywords

List the core product/service keywords, or the generic name of the product/service.

The easiest way to determine the core keywords is to sift through the websites that the merchant will promote. This method is more suitable for the promotion of a variety of products or service categories in the Web page. As shown in the following illustration:

Step Two: Expand keywords

The core keyword divergence or keyword Recommendation tool can help open up ideas, find a lot of keywords.

1 There are a number of ways to expand the core keywords, the following simple ways to help easily expand a large number of keywords:

Can be based on the core words of the nickname, abbreviation, slang, antonyms, abbreviations and other extended keywords. For example: the bike = Bicycle = Bike = bicycle; short: horizontal spiral discharging centrifuge = horizontal screw centrifuge; antonyms: Yoga = Yoga; english abbreviation: Enterprise resource management system =erp; local commonly known as: move = move a field

Can be extended according to the different functions and attributes of the product. such as: by Sex: Men's shoes; According to material: sheepskin leather shoes; Price: cheap leather shoes; by color: black leather shoes; by use: Sneakers shoes.

Use the Keyword Recommendation tool to find more keywords.

Keyword recommendation tool can help merchants expand the choice of words, so as to better position the potential audience.

2. Determine the title of article writing:

Article title must appear keyword

In the body of the Web page, the keyword appears in the title of the article will be more than appear in other places to get a higher weight. Because the visitor thinks the article title is more important than other text, the search engine thinks so.

The definition and skill of the title:

Home, no doubt, must include the article keyword. Second, novel, to read to the reader desire. Thirdly, the relevance to the article is high, can not blindly pursue new and out of the theme. Can do some inductive theme, such as: Tibet had to ten attractions, take stock of Tibet ten food and so on, see more Sina.com, 163.com and other information Web site theme settings.

3. Article writing the first paragraph:

Keyword must appear in the first paragraph of the article

The keyword appears at the top of the page with better results than it appears behind it. Because most Web pages are outlining the central idea in the initial few keywords, the search engine gives more weight to these words when determining relevance, and the most prominent position in the keyword is the title tag of the text at the beginning of the page.

4. Article Small title:

If the article appears in small headings, add the article keyword in the small title, and bold.

5. Linked text or internal anchor practices:

When the article appeared site keywords (Tibet travel _ Tibet travel Guide _ Everest Travel-Hello Tibet Tourism Network, for the time being), must be bold or oblique (depending on the aesthetic level), and links to the home page.

Bold and italic characters are prominent for visitors, and search engines therefore give them a degree of consideration.

The internal anchor of the article has to add the density, can not affect the reader's reading, not easy to add too concentrated, must distribute the whole.

The addition of internal anchors can not directly copy the site's text paste over, because there are formats, resulting in inconsistent text size, link forms inconsistent, affect the beauty of the article.

6. Article Keyword density:

Must conform to the keyword density optimization principle of the page, preferably controlled in 2%-8%

Attached: Online article keyword density detection tool http://keywords.zzbaike.com/

7. Text content writing:

The content of the article is readable, reading fluency, when other articles of the keyword, plus links to its web page.

8. Writing at the end of the article:

The keyword, the natural ending, if the site is written is a scenic spot or line, you must recommend to the reader related sights or lines.

Related articles and products recommended by the practice:

Related article writing:

If you are not clear about the key words of this article, increase the density of the word, to promote your reading: (write the topic of the relevant article and add the link, and the internal anchor requirements are the same)

Product Recommendation:

Did you read the article "the keyword in this article, increase the density" is this passage interested in our Tibet Tour line? (Write the related lines below, same as the internal anchor requirements)

Related articles and product recommendations are not necessarily rigidly adhere to the above wording: as long as the same effect can be achieved!

9. The article description/abstract writing and skill:

Article summary is the essence of the entire article summary of a brief statement, the information release function of the article is also a site search page, as a general search engine will be the article open Chapter 200 words as a key field, so the summary part of the article is also the focus of the article SEO optimization.

Article Summary optimization tips:

1 article Summary of the 80 words as much as possible to write the key words in the article.

2) summarize the main idea of the article.

3) or the most exciting and inspiring passage written in the article.

Article from: Tibet Tourism Network http://www.nihaotibet.com, reproduced please specify, thank you!