SEO avoid the means when the goal of the process when the result

Hello everyone, I am the Phantom of the Rain. In the state-level blog has learned a lot about the concept of scientific seo, feel for my SEO thinking and technology to enhance the help is very large, personal feel a good SEO blog is going to be like Guoping blog as well as to provide good content, but also if a often see new SEO blog, here is not because of the new blog update , but we with the accumulation of experience, the view of a SEO phenomenon will be more accurate, or because each view of the environment and mood are different, can pay attention to the knowledge points will be different. The sentiment and the progress sometimes is between such one step. Last night search keyword "seo strategy", found his blog in front of the home page, to go into his blog to learn before and I may ignore the SEO strategy and thinking, but also really I found a point, this is what I would like to share with you today: SEO should not be a means when the goal, the process when the result.

Guoping in the blog to point out that the SEO industry is now a phenomenon: many of the existing Web sites, they commonly used SEO practice is to collect dozens of, hundreds of the industry's hot words, add these hot words to some sites in the weight of a very high page. Then continue to add external links to these pages, I hope these keywords can have a good ranking. He pointed out that this was typically a means of targeting, the process as a result of practice, and think back to their own some SEO techniques, it seems to be really around such a train of thought unfold, the effect is not no, but we will find that they pay special attention to the ranking of the site, but in more time to ignore the core of the site SEO: SEO traffic, Although the SEO flow from the keyword rankings, but we are more focused on ranking, pay more attention to the ranking to complete a certain work, rather than for the flow and complete the work. The simplest example: we do the external chain of the site, a lot of time can not do the relevance, so you can not bring direct traffic to the site, this is typical for the ranking and do outside the chain.

SEO optimization is now developing quickly, and there are a lot of SEO companies in order to pursue efficiency, reduce costs, will continue to work on the SEO to decompose, which we are common SEO work on the Site Content editor, the chain of distribution Commissioner, Friendship Link Exchange Commissioner, art, procedures and so on, The work of each type of worker is completely different, non-interference, indeed can improve efficiency, but it is the most prone to problems, if there is no good co-ordination staff, it will make our work very passive. This approach is also typical of the method as an SEO goal of the practice, personally think this SEO phenomenon worthy of serious thinking, not that we must do wrong, but that we should rethink each site's SEO goals, clearly know that they need to get the results of the SEO, Here are some of the things that we need to think about such a problem.

1, SEO Executive Staff

For SEO executives, the most important thing we need to know is what we are doing. How to execute, for whom, and the results of execution, for example, we are doing site content editing, very clearly know to add news or knowledge to the site, and the implementation of the method is mostly false original, But the enterprise website to want to do false original is a very difficult thing, because sometimes by industry restrictions, industry knowledge is very few, hard people will think method to innovate, people who do not work will be on the stand, and a lot of friends the biggest problem is not out of false original, but out in the unclear for who to carry out, Personally, this is mostly about what people don't know about the outcome of their execution, the simplest implementation results are to add content to the site, in depth, I hope that the site can be updated snapshots, Web pages are included more, the site by the search engine attention, but in fact more important is that we should not only let the Web page is included, Also want it to have good rankings and get SEO traffic from the search engine.

As for other aspects of implementation, as long as we have a clear understanding of the top four questions, we need to be aware of the fact that we have to figure out the results of the work we are going to do, and that we have to get the right results so that we can work better and more specifically. This will prevent us from taking the process as a result and taking the method of accomplishing a job as a goal.

2, SEO co-ordinator Staff

SEO optimization of each site must be integrated planning, this does not know that everyone in the specific work has not done, if there is no good planning, we have to do to optimize the site is very passive. Now a lot of friends are passive to do SEO, it seems to have to do a good job of a keyword ranking goal, and then blindly to execute, so for our SEO work is very dangerous, one is to waste our time and energy costs, and another is to bring potential risks to the site, Because we do not know where our work is done well, where there is still need to improve, and these blind point is the easiest way to let us into the means when the goal, the process as the result of the misunderstanding.

If the site is relatively small, or a person to do all the SEO operations can be very good to complete the work, it can be better targeted to complete the site's SEO planning work. For example, divide a Web site into phases, tasks that need to be completed at each stage, goals, and then a detailed execution plan can be made. Of course, there are some big websites, or a large company for the site has a lot of requirements, at this time our SEO co-ordinator need to be able to communicate with various departments, such as and the program personnel communication, what code needs to be modified to facilitate the search engine for our site crawl, sometimes poor communication, will delay the work, And sometimes because the site's SEO needs will destroy the site's user experience, then we will timely and the site UE design department to communicate well, see how the site can be modified to maximize the same time to meet the SEO and user needs.

Of course, I only talk about these two aspects of the work of people, there are many details of the work needs to be well grasped, in these details our most important is to find the target, directly running the results, do not use the means as a goal, the process as a result to enjoy. Friends who want to communicate with me can add my qq:578785411.

This article by Xu Zi Rain, 2012 latest Song (http://www.yy789.com) the net arranges to publish, welcome everybody reprint, reprint when please retain this link, thanks the cooperation!